Common misconceptions about digital marketing have been running rampant for some time now. Any business that is looking to get the most out of digital marketing must take the time to educate themselves to understand the strengths and weaknesses. Without any further ado, let’s take a moment to deconstruct some of these myths so that… READ MORE
Mobile App or Mobile Website: Which To Choose?
As the business world grows, it’s important to stay onboard with technology. Smartphones have come a long way, and they’re ever-present in modern marketing strategies. If you’re planning on developing your business’s mobile presence, you’ll need to align your budget with this year’s biggest innovations. Mobile applications (mobile apps) and mobile websites are among the… READ MORE
How Are Australian Marketing Budgets Being Spent In 2013?
This week Simon O’Day, Vice President Responsys Asia Pacific got in touch with us to share with us a snapshot of how Australian marketing budgets are being spent in 2013 (see infographic below). The data is from the Responsys global annual Marketing Budgets report conducted in partnership with Econsultancy. It is not surprising that 71%… READ MORE
Interesting Trends in Mobile Access in Australia
With smartphone usage in Australia estimated at a whopping 40%, if you’re not already getting serious about mobile, now may be the time. According to Morgan Stanley research mobile internet access will be greater than access from laptops and desktop computers. And according to Google, 44% of searches last-minute gifts will be performed on mobile devices…. READ MORE