Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
- This event has passed.
Webinar: Creative Measurement and What Makes a Winning Campaign
October 4, 2023 @ 12:30 pm - 1:30 pm
Join Irene Joshy, Head of Creative at Kantar Insights for APAC & Australia. A recognised industry leader who recently served as a juror at 2023 Cannes Lions awards, Irene will share her invaluable insights on creative effectiveness and the ingredients of an award-winning campaign.
This webinar is essential for marketers aiming to leverage the power of creative storytelling and strategic data utilisation, guided by insights from a seasoned professional.
Don’t miss this unique opportunity to elevate your marketing strategies.
Topics Covered
- The impact of differentiation in driving brand growth, with evidence from BrandZ.
- The need for agility and customisation in modern marketing strategies.
- The critical role of pre-testing creative campaigns, supported by evidence from Kantars LINK validations and Brand Lift Insights (BLI) database.
- How to strike a balance between creativity and effectiveness, with examples from high-performing Australian ads.
