Webinar: Creative Measurement and What Makes a Winning Campaign

Join Irene Joshy, Head of Creative at Kantar Insights for APAC & Australia. A recognised industry leader who recently served as a juror at 2023 Cannes Lions awards, Irene will share her invaluable insights on creative effectiveness and the ingredients of an award-winning campaign.

This webinar is essential for marketers aiming to leverage the power of creative storytelling and strategic data utilisation, guided by insights from a seasoned professional.

Don’t miss this unique opportunity to elevate your marketing strategies.

Topics Covered

• The impact of differentiation in driving brand growth, with evidence from BrandZ.
• The need for agility and customisation in modern marketing strategies.
• The critical role of pre-testing creative campaigns, supported by evidence from Kantars LINK validations and Brand Lift Insights (BLI) database.
• How to strike a balance between creativity and effectiveness, with examples from high-performing Australian ads.