WAMA presents – Shaping Growth: The forces behind consumer behaviour

Let’s unpack consumer behaviour – the trends, what drives them, the impact of AI and technology, and how brands can connect with their audience as a result.

Marketers will come away with a deep understanding of the psychology that underlies consumer behaviour, and how they can leverage this to give their brand a competitive edge in 2025.

We’re stoked to have Dan Krigstein, Director of The Growth Distillery and News Corp Australia’s Growth Intelligence Centre, as our keynote speaker. Dan is a consumer strategy and analytics leader with global experience across retail, consumer goods, digital and media industries. He currently leads the Growth Intelligence Centre, supporting publishers, brands, and industries to develop growth strategies through unapologetic customer-led thinking and product innovation. Dan has spent over a decade building transformative insight capabilities to help organisations orient towards true customer-centricity.

Kristen Turnbull, Founder of CoreData WA and Deputy Managing Director of CoreData Group, will join for a fireside chat. Kristen is a qualified professional researcher (QPR), and has been in the Australian market research industry for over 15 years. She is passionate about solving problems with research solutions, and a strong believer in the power of evidence-based decisions. Kristen has led market research projects for some of Australia’s largest organisations and is focused on driving business performance and improving the customer experience through data and insight.