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The Future of Marketing In A Cookieless World

July 8, 2021 @ 2:00 pm - 3:00 pm

Selling Simplified (SSG), a global leader in data-driven B2B demand generation,

is thrilled to host a panel discussion on ‘ABM – The Future of Marketing in a Cookieless World’ during the Account-Based Marketing Leaders Virtual Forum APCA 2021, 8 July 2021. The session will touch on the concern many marketers have whereby irrelevant ad content will lead to waste, and that personalization will be lost. Reverting to a “one-to-many” or “spray-and-pray” approach guarantees targeting inefficiencies. Marketers need to begin investing in first-party data and collecting specific personas to prepare. In our panel discussion, learn about the importance of thinking long-term and building market resilience in a world without cookies. A data-driven approach to ABM is a winning strategy now and in the future.

Moderated by SSG’s Managing Director APJ, Darren Brain, together with key industry experts, learn about:

  • Implementing a successful ABM strategy
  • Investing in first-party data and thinking long-term
  • Addressing privacy concerns and data ethics
  • Types of ABM & ABM Scaling
  • How to get started




Selling Simplified
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