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SMX Create: Content & Copy Training For Search Marketers

April 13, 2021

“Great content” yields top results, whether in organic rankings or paid search ROI… at least according to the search engines. SMX Create explores how great content and ad copy are developed and implemented, all in the service of driving awareness, traffic, conversions, and sales.

Attend this exclusive edition of SMX for a deep dive on content strategy, ad copywriting, landing page optimization, A/B testing, and writing for intent, among other crucial topics. You’ll also look at how recent changes such as passage-based indexing are affecting how search marketers approach content.

Content makes or breaks search marketing performance. SMX Create delivers the most effective tactics from the expert marketers who are pioneering them.


After attending SMX Create, you’ll be able to…

  • Develop and execute a successful content strategy
  • Craft compelling ad copy
  • Optimize your landing pages
  • Identify winning ad copy through A/B testing
  • Navigate recent industry changes that directly impact the value of content

All sessions will be available for viewing live or on-demand, so you can train at your convenience.




SMX – Marketing Land Events
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