SEO Masterclass

This masterclass is based on over 25 years of search engine research and successful SEO for clients.

Topics Covered

• How to use AI such as ChatGPT To Supercharge Your SEO  – New Section!
• Case Studies: Websites That Have Run Successful SEO Campaigns
• Competitor Analysis – Marketers will absolutely love this
• Tools of the Trade – We will show you how you can use tools to gain valuable insights
• LIVE Website Clinic – Practical Demo using SEO Tools to Audit a Website
• What spam tactics must be avoided to prevent loss of revenue
• Q&A time to ensure the material is understood.

Who Should Attend

Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course.

Key Learnings

• How Google Works
• What factors cause a website to rank in organic search results (The 3 Main Pillars)
• On-Page SEO (Meta tags, Content)
• Technical SEO (Site Architecture & Performance
• Off-Page SEO (Content Marketing & Digital PR)
• SPAM – What not to do

New Section:  How to use AI such as ChatGPT To Supercharge Your SEO

• What is Google’s stance on AI Content?
• AI Use Cases – Using AI, ChatGPT for Content Creation – text, images, code
• SEO hacks using AI ChatGPT
• Content Marketing
• Prompt Engineering