COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
The world’s most-used search engine is also the biggest digital advertising platform, which drives results for marketers with search advertising. To maximise the ROI on ad spend, marketers must understand how to target keywords, interests and demographics to make use of Google’s powerful advertising products.
Attendance at this event, you’ll learn how to target specific sets of keywords in the most effective ways; write ad copy that drives clicks and conversions; and find out how to leverage search intent to find untapped opportunities in search marketing.
This event will cover the following topics:
Where search marketing fits within a digital marketing strategy
How to find keyword opportunities to maximise clicks and conversions on Google Ads
How to create effective copy for your targeted advertising
To optimise your Google Ads accounts for continuous improvement
