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The Next Generation of Marketing
March 31, 2015 @ 7:30 am - 10:00 am$89
Marketing 3.0: Technology Led Intelligent Advertising
Discover how advertisers are utilising new technologies in a bid to move one step closer to the holy grail of advertising; one-to-one communication at scale.
Following the sell-out success of the Sydney edition we’re bringing Marketing 3.0 to Melbourne!
First there was Marketing 1.0. An era of broadcast media, where identifying and exploiting consumer behavioural psychology dominated and the big ad campaign prevailed.
Then came Marketing 2.0, the age of targeting, marketers had to slice up the universe of potential customers along broad lines of demographics, behavioural segments and contextual categories.
Now Marketing 3.0: The age of optimisation, where programmatic media buying is revolutionising the advertising industry
People are multi-dimensional. In the age of optimization, marketers don’t have to look at the consumer universe as a series of broad segments.
Bringing Big Data to advertising means marketeers can keep layering on more and more attributes, resulting in an increasingly sophisticated understanding of each consumer. Ultimately, it means they will have one-to-one conversations with their prospects.
Join AIMIA for an exclusive Breakfast Seminar to discuss and dissect how digital marketing is fundamentally shifting with the explosion of programmatic media buying and how this is giving advertisers the opportunity to efficiently place the right ad in front of the right audience on the right platform at the right time.
(Place are limited so please book early)
Key topics include:
•What are the principles of programmatic trading, what does the jargon really mean and what opportunities are available for your marketing campaign
•Uncover the possibilities that programmatic trading brings to all stakeholders; from advertisers and agencies to publishers and data vendors
•What is the future of programmatic advertising? TV, outdoor, radio?