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Masterclass: Building a Practical Marketing Plan

February 15, 2023 @ 12:30 pm - 4:30 pm

Everything you need to know to about crafting a strong Marketing Plan, including re-engaging with your business’ purpose, mission, goals, objectives and strategies.

A Marketing Plan is the basis of all Marketing Practice and Strategy.

In the fast-moving digital world we live in today, businesses must set out their Marketing Plan and continually update it if they want to be successful.

Specifically designed for both Marketers who would like a refresher course, as well as business owners who wish to learn more, this Building A Practical Marketing Plan Workshop will take students through the theory, demonstrate with examples and guide you through each step to build or refresh your own Marketing Plan.

Key takeaways: 

  • Learn the fundamentals of creating an effective marketing plan as the basis of marketing practice and strategy.
  • Use a framework to get to know your business and create overarching goals, company vision and mission statement.
  • Learn the 8 Ps of the marketing mix and develop your business marketing model.
  • How to conduct a competitor analysis and identify where you sit in the market.
  • Explore the foundations of setting budgets, monitoring and measuring campaign performance and effectiveness.

Who is this Workshop for:

  • Business owners, freelancers and individuals looking for better engagement and results from their marketing efforts, needing a clear, easy to action approach.
  • Agency teams ready to deeply understand the drivers and influencers of successful marketing campaigns and wanting to stand out with expertise that outperforms the competition.
  • Marketing professionals wanting to increase ROI and demonstrate advanced knowledge of strategic planning.


February 15, 2023
12:30 pm - 4:30 pm
Event Categories:
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Australian Marketing Institute (AMI)
1300 737 445
View Organiser Website