Marketing and Communicating for Student Recruitment and the Australian Higher Education Sector

Going beyond the act of plastering a generic message?
Marketing and Communicating for Student Recruitment and the Australian Higher Education Sector

Listen, network and learn from your peers:

• Macquarie University
• Australian National University
• Charles Sturt University
• University of Technology, Sydney
• University of Southern Queensland
• University of Melbourne
• International College of Management Sydney
• University of New England

A number of topics will be covered during the event:

• How does one influence the mindset of prospective students to view the university as valuable?
• How does one effectively highlight the unique features of a university, going beyond the act of plastering a generic message?
• How can you win their trust and translate the marketing campaign into generating actual numbers?
• What are the digital marketing must haves?
• What is the expected impact of deregulation – what this means for student recruitment and how can you best respond?

The event will bring to you:

• Best practices: Student recruitment and branding (South Asia perspective)
• Understanding deregulation & student recruitment – what it is & how best to respond
• Getting your message right
• Digital marketing must haves
• Personalising your marketing strategy instead of a generic burst
• Overcoming challenges while planning a marketing campaign
• Enterprise relationship branding strategy for universities
• Influencing the mindset of prospective students
• Going beyond mainstream social media