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Marketing and Communicating for Student Recruitment and the Australian Higher Education Sector

December 3, 2014 @ 8:00 am - February 4, 2015 @ 5:00 pm

$995

Going beyond the act of plastering a generic message?
Marketing and Communicating for Student Recruitment and the Australian Higher Education Sector

Listen, network and learn from your peers:

  • Macquarie University
  • Australian National University
  • Charles Sturt University
  • University of Technology, Sydney
  • University of Southern Queensland
  • University of Melbourne
  • International College of Management Sydney
  • University of New England

A number of topics will be covered during the event:

  • How does one influence the mindset of prospective students to view the university as valuable?
  • How does one effectively highlight the unique features of a university, going beyond the act of plastering a generic message?
  • How can you win their trust and translate the marketing campaign into generating actual numbers?
  • What are the digital marketing must haves?
  • What is the expected impact of deregulation – what this means for student recruitment and how can you best respond?

The event will bring to you:

  • Best practices: Student recruitment and branding (South Asia perspective)
  • Understanding deregulation & student recruitment – what it is & how best to respond
  • Getting your message right
  • Digital marketing must haves
  • Personalising your marketing strategy instead of a generic burst
  • Overcoming challenges while planning a marketing campaign
  • Enterprise relationship branding strategy for universities
  • Influencing the mindset of prospective students
  • Going beyond mainstream social media

Details

Start:
December 3, 2014 @ 8:00 am
End:
February 4, 2015 @ 5:00 pm
Cost:
$995
Event Categories:
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Event Tags:
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Website:
http://www.arkgroupaustralia.com.au/Events-F014EduMkt.htm

Venue

Rydges Hotel Sydney
28 Albion Street
Sydney, New South Wales 2010 Australia
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Organiser

Ark Group Australia
Phone:
1300 550 662
Website:
www.arkgroupaustralia.com.au