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Improve your ROI with Predictive Marketing

June 5

Even though marketers have more data than ever, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data, activities, and teams. With that, you’ll be able to ‘speak c-suite’, and never be lost in an ROI conversation again.

Topics covered

  • Identifying your north star: the metric that best predicts your growth
  • Building your qualitative model: which levers drive your north star?
  • Mapping existing data to your qualitative model
  • Modelling funnels vs loops
  • Beyond business as usual: developing your marketing idea backlog
  • Building your quantitative model: top down vs bottom up forecasts
  • Developing and implementing actionable insights every week.




Australian Marketing Institute (AMI)
1300 737 445
View Organiser Website