Even though marketers have more data than ever, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data, activities, and teams. With that, you’ll be able to ‘speak c-suite’, and never be lost in an ROI conversation again.
Topics covered
Identifying your north star: the metric that best predicts your growth
Building your qualitative model: which levers drive your north star?
Mapping existing data to your qualitative model
Modelling funnels vs loops
Beyond business as usual: developing your marketing idea backlog
Building your quantitative model: top down vs bottom up forecasts
Developing and implementing actionable insights every week.
