COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
Even though marketers have more data than ever, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data, activities, and teams. With that, you’ll be able to ‘speak c-suite’, and never be lost in an ROI conversation again.
Topics covered
Identifying your north star: the metric that best predicts your growth
Building your qualitative model: which levers drive your north star?
Mapping existing data to your qualitative model
Modelling funnels vs loops
Beyond business as usual: developing your marketing idea backlog
Building your quantitative model: top down vs bottom up forecasts
Developing and implementing actionable insights every week.
