How GenAI will kill LinkedIn (and why you should care)

GenAI is already changing our world. But when it comes to your brand and reputation online, will it change it for better – or worse? How should you use GenAI when it comes to LinkedIn, without burning relationships and trust?

This webinar will help you navigate common missteps, share best practices, and ensure you’re set up for success on the world’s #1 professional network: LinkedIn.

In the race to be seen by more people, automation and generative AI solutions make a compelling case – complete with party popper emojis. But in the highly visible, searchable, professional world of LinkedIn, your most valuable asset is not time – it’s trust.

Every action you take online leaves a digital footprint, so knowing how to safely navigate the different tools and choices – what to embrace and what to avoid – is vital. This webinar will help you navigate common missteps, share best practices, and ensure you’re set up for success on the world’s #1 professional network: LinkedIn.

Topics covered

• Why getting the balance right between human and machine is important;
• Assessment of GenAI and automation tools for LinkedIn;
• Common missteps and the impact of getting it wrong; and
• Best practices and the benefits of getting it right.

Key learnings

• How GenAI and automation can enhance and erode reputation;
• What actions are most effective on LinkedIn;
• How to build new and deeper relationships; and
• How industry leaders use GenAI and automation to generate results.