LEARN DIGITAL MARKETING IN A ONE DAY NORTH SYDNEY MASTERCLASS.
Cover all important aspects of digital marketing in one day, at a convenient North Sydney CBD location or via Webinar.
Suitable for business owners or employees looking to accelerate their digital marketing knowledge.
Learn directly from Michael Verghios, a worldwide Digital Marketing thought leader, who has run the largest global websites e.g Dell.com North America.
Small workshop environment to ensure high tutor attention, and tailor the day to your needs.
THE DAY’S CONTENT INCLUDES
Understanding your audience: Demographics & Building a Reporting Framework.
Launching a website: choosing web platforms, domain names, hosting.
SEO: Maximise FREE traffic from Search Engines using Audits, Tools and Techniques.
Paid Search: Google Search Ads, Google Shopping, Bing Ads.
Web Analytics: Conversion Rate Optimisation, Google Analytics. Building and testing killer landing pages. Site Structure.
Display & Retargeting: Google Display Network, Biddable Media on Adroll.
Social Media Community Building & Content Marketing: Facebook Ads, Hootsuite, Social Calendars, Article Development, Canva & More.
Email marketing: Mailchimp campaigns and automation.
