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Digital Marketing Essentials

December 13, 2022

Examine a range of digital marketing options, including social media, email marketing and blogging, to see what might work for your business

Facebook, Twitter, Instagram, TripAdvisor – names you’ve probably heard, but do you know how to use these rapidly growing platforms to promote your business and engage with current and potential customers?

This session examines a range of digital marketing options, including social media, email marketing and blogging, to help you understand what would work for your business.

This topic covers:

  • The best social media platforms to use for your customers;
  • How often to post;
  • In-depth looks at Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram;
  • Ideas for creating content;
  • An introduction to blogging;
  • Email marketing;
  • Mobile marketing;
  • Understanding online review sites.

This session is presented live and there will be an opportunity to ask questions. You will also receive a practical workbook to refer to during and after the session.