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ChatGPT Essentials – Power Insights for Marketers

March 20 @ 8:00 am - 5:00 pm

This masterclass will work through ChatGPT’s features — from basic to advanced — to give you a comprehensive understanding of the scope of what’s possible – what can ChatGPT do.

It will also cover how to use ChatGPT, by crafting an AI Avatar. Marketing is about nudging people to think, feel, or act in a certain way. The more insight you have about those people, the more convincing you can be. Having an AI avatar is like having an on-call focus group. Every year, marketers have more channels to fill, each with a voracious appetite for content. We’ll use ChatGPT to create content, and to repurpose content.

Who Should Attend

  • Are under pressure to “do more with less”
  • Want to improve their productivity
  • Want to use AI copywriting to its full potential
  •  Want to understand the potential of AI copywriting to help them in their work
  • Need to create volumes of content
  • Are under pressure to increase conversions

Topics Covered

  1. Talking with ChatGPT
    • Understand the GPT models
    • How to select the right model for your task
    • Setting up
  2. Crafting an AI Avatar
  • Representing your audience
    • Use avatar to further understand audience
    • Use avatar to create content
  1. Repurposing Content
    • Social media posts
    • Break long-form content into multiple posts

Learning Outcomes

  1.  Understand the principles of AI copywriting (applicable to all AI copywriters), including the potential and the limitations of AI copywriting
  2. Configure ChatGPT’s options
  3. Prime ChatGPT — setting up an AI copywriter to work at its full potential
  4. Write and layer prompts for the most persuasive results
  5. Build an avatar that can be reused in multiple ways
  6. Use ChatGPT to create content ideas and content quickly and effectively




Australian Marketing Institute (AMI)
1300 737 445
View Organiser Website