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Chat GPT 101 – Fundamentals for Marketers

July 23 @ 8:00 am - 5:00 pm

ChatGPT is now an essential part of Marketing, offering businesses an opportunity to tap into the enormous potential of generative AI. However, it’s also a complex, evolving and sometimes unpredictable platform, meaning it can feel overwhelming.

In this masterclass, we’ll cover the fundamentals, including theory, tips, tricks, tasks and tools to get you started, and introduce you to mindsets and approaches to set you up for ChatGPT success.

This course, which blends insights and knowledge with practical elements and interactive sections, will leave you with the essentials you need to feel far more confident with ChatGPT and its practical applications in your career.

Who Should Attend

Marketers curious about ChatGPT
Those who have only scratched the surface of ChatGPT
Marketers who are pressed for time
Marketers who want to upskill in AI
People who want to harness ChatGPT for content drafting
Business professionals who see ChatGPT’s importance but can’t imagine        what it looks like in their business
Topics Covered

Getting started on ChatGPT
How it works and how to work with it (Human/AI process)
Use cases and approaches to ChatGPT’s applications
Benefits vs Challenges and what to do
How to get started and best practises
Context windows and source materials
Interacting with ChatGPT to get the best output
Applying marketing and copywriting principles to ChatGPT’s content
Priming ChatGPT
Prompt Engineering
Creating Customer Personas for continued use
Tones of Voice
Linked Applications
Using ChatGPT to produce content




Australian Marketing Institute (AMI)
1300 737 445
View Organiser Website