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AI to Drive Better Audience Engagement

March 28 @ 7:00 am - 9:00 am

$95

Join us at the Guru Breakfast with Alicia Olson-Keating, Head of Audience Data & Insights at Australian Broadcasting Corporation (ABC).

Alicia will unpack the changes happening in the media industry from a technology and impact on media consumption perspective. This presentation will delve into four key themed case studies demonstrating how the ABC are using machine learning to create a better understanding of their audiences and using key learnings to create meaningful and engaging relationships with their customers.

Venue

Fraser’s Restaurant
Fraser Avenue
West Perth, WA 6005 Australia

Organiser

Association for Data Driven Marketing and Advertising (ADMA)
Phone:
02 9277 5400
Website:
http://www.adma.com.au/