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AI to Drive Better Audience Engagement
March 28 @ 7:00 am - 9:00 am$95
Join us at the Guru Breakfast with Alicia Olson-Keating, Head of Audience Data & Insights at Australian Broadcasting Corporation (ABC).
Alicia will unpack the changes happening in the media industry from a technology and impact on media consumption perspective. This presentation will delve into four key themed case studies demonstrating how the ABC are using machine learning to create a better understanding of their audiences and using key learnings to create meaningful and engaging relationships with their customers.