Build practical AI confidence through foundational knowledge, guided experimentation and real-world marketing applications. Learn how to use generative AI responsibly, effectively and creatively within modern marketing workflows.
AI is rapidly reshaping the marketing landscape, from strategy and insights to content creation, customer engagement and productivity. This immersive one-day course is designed to help marketers build confidence with AI, understand how it works and apply it responsibly through practical, hands-on exercises.
Led by AI and marketing facilitator Simone Blakers, the course combines foundational learning with interactive playground sessions, enabling participants to experiment with real tools, techniques and use cases in a collaborative and supportive environment.
