4 Weeks SEO (Search Engine Optimization) Training

Who can take SEO(Search Engine Optimization)Training?

• Marketers, Internet, digital marketing professionals, media planners and buyers, small to medium business owners and those who are interested in organically improving website ranking.

Features and Benefits

• 16 Hours, 8 sessions, 4 weeks of total Instructor-led and guided training
• Training material, instructor handouts and access to useful resources on the cloud provided
• Practical Hands-on Lab exercises provided
• Actual code and scripts provided
• Real-life Scenarios

Course Objectives

• Role of SEO in Web Design and Web Development
• Learn the foundations of SEO
• On-page optimizations
• Off-page optimizations
• SEO Performance Reporting
• SEO and Content Creation
• SEO and Content marketing
• Social Media and SEO

Course Outline

1. Introduction to Search Engine Optimization

• The Evolution of Search Results
• How does SEO work?
• Benefit of SEO
• Difference between SEO, SEM, and SMM
• Google Search Architecture
• Ranking methodology
• Understanding the SERP and Search Operators
• Search algorithm updates
• The current state of SEO

2. Developing a Keyword Strategy

• Understanding User Intent
• Developing a Keyword Strategy
• Competition vs Conversion
• Keyword Tools
• Keyword Tactics
• Exercise: Keyword Discovery Process
• What is Keyword Research
• Business analysis process
• Types of Keywords
• Keyword Research Methodology
• Google Keyword Planner Tool
• Advanced Keyword Planning guide
• Paid Keyword Tools
• Keyword generation ideas
• Competition Analysis
• Competitor Metrics
• Finalizing the Keywords List
• Exercise: Keyword Discovery Process

3. On-Page SEO

• What are the Variable?
• Rich Snippets
• Pairing Keywords to Pages
• Tactics to Avoid
• Google website guidelines
• Fundamental On-page Factors
• Domain Name Optimization
• URL Optimization
• Title Tag Optimization
• Meta Tags Optimization
• Headings & Footer Optimization
• SEO Content Writing
• Anchor Links Optimization
• Image Tag Optimization
• Sitemaps Optimization
• Robot.txt and its importance
• URL Redirecting Techniques
• Canonical Links
• Rich Snippets (Schema)
• One Box Answer Optimization
• Exercise: On-Page Optimization

4. Content Strategies

• Creating Power Pages
• Content Strategies
• Auditing Content
• Formatting for Readability
• Exercise: Content Process

5. Off-Page SEO

• Introduction to Offsite Optimization
• Google Link building guidelines
• Important factors of Link Building
• Types of Linking Methods
• Links Analysis Tools
• Directories Submissions
• Local Business Listing
• Classified Posting
• Generating Links from QA sites
• Guest Blogging and commenting
• Press Releases
• Social Media Links
• Document Sharing Links

6. Social Media for SEO

• What are the Social Signals?
• Social Media Optimization
• Reviews

7. Monitoring your SEO Efforts

• Insight Tools
• Common Reports and Metrics

8. SEO Performance reporting

• Website Position Analysis
• Website Monthly Reports
• Google Analytics Reports
• Search Console Keyword Reports
• Link Building Reports
• Competitor Reports
• Paid Tools for monitoring SEO campaigns