Rand Fishkin, Founder of Moz, dazzled the Problogger audience on day two with his address on the power of Google+. Given that Google’s removal of authorship came only the day… READ MORE
Problogger: Build an Online Community that You Love – Nikki Parkinson
Nikki Parkinson from Styling You enlightened the audience at Problogger about how to create an online community that you love. And, at the heart of it all, the most crucial… READ MORE
Problogger: Make Your Audience Fall In Love With You – Geraldine DeRuiter
Geraldine DeRuiter is the very talented wife of Rand Fishkin, who holds her own with her highly successful blog The Everywhereist. Geraldine’s husband’s job requires him to travel a lot… READ MORE
Problogger: Keynote by Pat Flynn
Converting Casual Readers into a Thriving Community Flynn opened with a definition of what a raving fan actually is. Just in case you don’t know, a raving fan is someone… READ MORE
6 Ways to Demonstrate Social Media Marketing ROI
If, like me, you’ve worked in the marketing industry for ten years or more, chance are, you’ve had a question that goes a little something like this: Where is the… READ MORE
Australian Social Media Statistics: 2013 vs 2014
Social Media is an essential part of the marketing mix these days. By now, everyone should be fully aware of the myriad of benefits of this relatively new communication tool…. READ MORE
The Most Effective Social Media Campaigns Ever
Collecting ‘likes’, watching your ‘followers’ skyrocket, and rubbing your hands together with glee as your ‘views’ continue to climb is all well and good. But are you really leveraging your… READ MORE
Facebook Statistics in Australia: Use them to Stand Out from the Crowd
Understanding Facebook statistics in Australia, and Facebook user patterns is vital. With it becoming increasingly difficult to stand out from the crowd on the popular social media platform, an in-depth… READ MORE
The Business Case for Social Media: How to Convince Your CEO
I feel your pain. Really, I do. Getting CEOs and senior managers on-board the social media train can be like trying to slam a revolving door: impossible. The reality is… READ MORE
Tweeting in 2014
Methods you should adopt this year to get the most out of Twitter From the metaphorical war of Twitter and Facebook, a victorious blue bird has certainly flown to the… READ MORE