Rand Fishkin, Founder of Moz, dazzled the Problogger audience on day two with his address on the power of Google+. Given that Google’s removal of authorship came only the day… READ MORE
Problogger: WordPress Professional Site Clinic – Dee Teal
If you are involved in the web or WordPress community in Australia you will no doubt have heard of Dee Teal (aka The Web Princess). Teal’s presentation at Problogger focussed on… READ MORE
A Guide to Successful Selling Online: What Your Web Developer Won’t Tell You
If you decide to look for a web developer to build you a website, you are very likely to read plenty about how having a site will, in an instant,… READ MORE
Monitoring Search Rankings and Fluctuations in the SERPs
Don’t get hung up on fluctuating results in your search rankings. There are many causes for this. Good SEO is a marathon, not a sprint. Originally published in 2014, this… READ MORE
Creativa’s Greatest Ever Practical Guide to YouTube Optimization
YouTube is not just for watching music videos, or cutesy-pie cat clips anymore. YouTube is now an integral part of the marketing mix. To make the most of YouTube, and… READ MORE
SEO 101: Google Ranking Factors for 2014
SEO is still going strong – many had predicted it to be dead over the last 18 months, notably with the advent of Social & Online Reputation and the diminishing… READ MORE
How to Propel Your Online Marketing to New Heights
If you are more of a traditional marketing expert, it may be time to brush up on your online marketing knowledge. It’s an area of marketing specialisation that is definitely… READ MORE
Anatomy Of A Google Results Page – Part 2
Once you understand the components of a Google search results page, it is time to find out how these websites get there in the first place. Only after you have… READ MORE
Anatomy Of A Google Results Page – Part 1
Successful search engine optimisation requires an understanding of how Google works. If you want your site to achieve a high ranking, it is crucial to first familiarise yourself with the… READ MORE
Why Don’t Our Videos Rank On YouTube? Busting The Mystery Behind YouTube Rankings
For someone trying to optimise their businesses videos on YouTube, it may seem as though YouTube rankings are pretty much random. This realisation can be pretty frustrating, but let me… READ MORE