With Winter upon us (in Melbourne at least!), and the cooler, wet weather setting in, the thought of trudging off to a marketing conference can seem a little…well…unappealing. But, don’t… READ MORE
How to Define Your SMART Marketing Objectives
Have you ever embarked upon a new whizz bang marketing program without first sitting down and plotting out your marketing objectives? I know I have. Have you ever decided that… READ MORE
Engaging Effectively with your Audience: Hot Tips from ASOS
Social media is a fantastic opportunity for brands to engage with their customers, and many have already begun to take advantage of this. With so many brands on social media,… READ MORE
What is Public Relations?
Today, for your reading pleasure, we are going back to basics. We are going to take an in-depth look at a question that has puzzled people for generations: What is… READ MORE
Australian Social Media Statistics: 2013 vs 2014
Social Media is an essential part of the marketing mix these days. By now, everyone should be fully aware of the myriad of benefits of this relatively new communication tool…. READ MORE
Upcoming Australian Marketing Events (May 2014)
As a marketing professional, small business owner or entrepreneur, networking is essential. It is essential not only for personal growth and development, but for the growth of your business. Networking… READ MORE
The Most Effective Social Media Campaigns Ever
Collecting ‘likes’, watching your ‘followers’ skyrocket, and rubbing your hands together with glee as your ‘views’ continue to climb is all well and good. But are you really leveraging your… READ MORE
Upcoming Australian Marketing Events (April 2014)
Even with Easter upon us at the end of this week, and ANZAC Day not long after, there are still some insightful, educational and informative marketing events happening across the… READ MORE
Creativa’s Greatest Ever Practical Guide to YouTube Optimization
YouTube is not just for watching music videos, or cutesy-pie cat clips anymore. YouTube is now an integral part of the marketing mix. To make the most of YouTube, and… READ MORE
SEO 101: Google Ranking Factors for 2014
SEO is still going strong – many had predicted it to be dead over the last 18 months, notably with the advent of Social & Online Reputation and the diminishing… READ MORE