Understanding how to use Google AdWords is vital part for marketing professional these days. It is the most popular form of pay-per-click (PPC) advertising and it allows you to advertise to the biggest potential audience by giving your product or company a more dominant presence on Google.
Marketing Conferences and Events August 2015
With the worst of winter behind us (hopefully) its time to stop hibernating and get out and enjoy all the fantastic marketing events that are planned for August. Attending marketing events and conferences is the best way to meet people, get inspiration and engage in valuable networking opportunities.
Google AdWords: How to Set Up a Campaign in 10 Simple Steps
If you’re not familiar with Google Adwords, then you’re missing out on an incredible online marketing opportunity. Google Adwords is the most popular pay-per-click (PPC) advertising platform in the entire world. Understanding the ins and outs of Google Adwords is an incredibly complex topic. From creating effective ad groups, and relevant matching keywords to writing compelling AdWords adverts, there is so much to learn and master.
Statistics for Social Media Usage in Australia: What They Mean for Your Online Marketing Efforts
Almost everyone has caught on to the idea that you need to have an online presence if you’re going to have any presence at all. It’s easy enough to put together a basic website, but to ensure that your website pops up on the first page of a Google search, things gets a little more complicated. You really have to figure out how to make yourself seen and heard in the jungle that is the online sphere. One way to get noticed: social media.
Marketing Conferences and Events July 2015
Winter can be tough, but this year, instead of letting the cooler climate keep you indoors, look at it as an opportunity. Why not use your spare time to brush up on your marketing know-how? Use the Winter of 2015 to learn some more about search engine optimisation, or content marketing, or even digital marketing. There’s plenty on, so there’s sure to be something that takes your fancy!
Top Tips for Successful Search Marketing
Search marketing, search engine optimisation, pay per click advertising. It can all seem a little overwhelming. But it really needn’t. No longer are all these fields the domain of tech-geeks… READ MORE
Intelligent Online Marketing Content – Avoid Over-Selling And Repelling
Whether you’re a sole trader or large-scale enterprise, newsletters, blogs, articles and other less intrusive forms of communication are highly beneficial marketing tools. These mostly online information channels not only… READ MORE
How Printing Quality Can Affect Your Marketing Message: 5 Common Mistakes Businesses Make
Printing quality can have a huge effect your marketing message. The quality of your marketing material and business stationary reflects on the standards and culture of your business. This can affect… READ MORE
How to Use MailChimp
MailChimp is a simple, but incredibly useful tool for all your email marketing needs. It allows you to create striking, effective email marketing campaigns through simple drag and drop functionality… READ MORE
Marketing Conferences and Events May 2015
There’s never been a better time to set your personal and professional development goals in motion. So why not get more involved in the marketing industry at large? It’s easy… READ MORE