Tweeted, Shared, Liked, LinkedIn? These are just some of the things that happen on a day-to-day basis if you’re a business owner on social media. However, being on social media… READ MORE
Google Penguin Now Realtime and Part of Core Algorithm
Gary Illyes from the Google Search Ranking Team today posted that Penguin has now been rolled into their core algorithm. Penguin is the code name given to an update that was first… READ MORE
7 Great B2B Marketing Strategies to Help Small Business Boost Sales
Business customers might show an interest in your brand via social media, but that does not guarantee they will buy your product and/or service. Social media marketing does not fit… READ MORE
Top Tips for Making Awesome Explainer Videos
Simply, explainer videos explain: their specific goal is to create understanding, often in an entertaining and memorable way. These short (60-90 sec) online marketing videos explain your company’s service or… READ MORE
The Power of Data in Marketing
In this article, we’ll take a look at how data modulation in synchronization with your marketing mix can build traction and drive impact through sales and account led programs. Organisations… READ MORE
5 Ways to Analyse Keyword Difficulty and Pick the Right Keyword
For SEO keyword research is arguably the most important step in any search engine optimisation process. Getting this right is the difference between traffic from search and a lot of… READ MORE
What Is Conversational Commerce and Why Should Brands Invest in Chatbots
CEO of Facebook, well-known Mark Zuckerberg, said during his F8 conference, that he doesn’t know anyone who likes calling a business or service they interact with. He thinks that messaging… READ MORE
Changes Detected in Google SERPs in Early September
Changes in the Google Search Engine Results Pages (SERPs) have seen a recent spike this weekend. While a lot of people were taking a well deserved break, those keenly watching the SERPs… READ MORE
Online Video Marketing Trends in 2016
Online videos have taken over 2015-2016 and short video applications such as Vine have continued to dominate the video marketing industry as a key element of most brands’ digital strategy…. READ MORE
10 Commandments of Developing an Integrated Marketing Strategy
Developing an integrated marketing strategy is key to ensuring that you don’t waste time and money on marketing that isn’t contributing to the success of your business as a whole…. READ MORE