In this Cyber Age, the Search Engine is the temple, an individual or a company who is in search of the query is a devotee, and Businesses that aspire for… READ MORE
Developing Competitive Advantage Through Customer Service
Some businessmen claim that customer service makes all the difference in the business arena. Others are not so convinced and argue that it has lost the power to make or… READ MORE
Do Digital and Marketing Agencies Need to Rebrand in Order to Survive?
Since the first spammy backlink was placed on some poor unsuspecting forum about organic gardening and weight loss, SEO and marketing agencies have suffered a bad rap, and rightly so…. READ MORE
How to Reduce Shopping Cart Abandonment
So you’ve setup your ecommerce store, you have organised great products, have great photos, have done your research into your chosen niche, and are driving targeted traffic to your store…. READ MORE
7 Tips for Boosting Online Conversions with Design
“200% ROI”, would be music to anyone’s ears. It’s a goal that most marketers dream to achieve and entrepreneurs even more so. Most people would generalise the results by saying,… READ MORE
Maximise the Promotional and Branding Benefits of Your Company Mascot
Having the right promotional company mascot, whether it’s an individual, brand character or an inanimate object, does assist consumers in identifying with you and the company ethos. It is not,… READ MORE
The Power of Event Marketing and Its Impact on Brand Experience
For the business of today, staying relevant is a constant battle. Digital technology has provided consumers with a thousand and one distractions and a hundred different ways to engage with… READ MORE
Hot Mobile App Trend Predictions for 2017
With users spending over 65% of all digital media time on mobile devices, it’s no wonder that mobile app technology is the hottest battleground for developers, marketers and strategists to… READ MORE
6 Subtle Methods for Building Brand Awareness
For modern businesses, the digital age has raised both immense opportunities and great challenges. While there are a thousands of different ways to connect with consumers now, this also means… READ MORE
5 Tips for Content Marketing Success
Content marketing is blogs, social media, diversified content such as videos, webinars, eBooks etc. you use as part of your marketing campaign. Content marketing success depends on how effectively you… READ MORE