Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
About This Class Content Marketing has become the biggest buzzword in digital marketing, but very few people really know how to integrate content into their brand in a cohesive, strategic, and optimised way. In this class, we’ll cover the need-to-know aspects of creating and executing a content marketing plan, from creating a style guide to... READ MORE
About This Workshop Google Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings, most users aren’t utilising the platform to its fullest extent. Having a detailed understanding of Google Analytics gives you the ability to create accurate reports, extract insights from data, and effectively... READ MORE
his will be a relaxed and friendly meetup for people interested in digital marketing. This is the perfect opportunity to: ✔Meet people and expand your network ✔Learn about digital marketing ✔Grow your business ✔Earn backlinks, reviews and testimonials ✔Collaborate on projects ✔Overcome sticking points Please note that this event will recur on a weekly basis... READ MORE
About This Class Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalysing behaviours. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts... READ MORE
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience. Internet Marketing Fundamentals will provide your... READ MORE
Many business owners struggle with marketing. Yet they know that marketing is necessary in order to grow their businesses. There is so much information available, it can be overwhelming to try and stay up to date with what’s working right now. The Blast Off marketing workshop was created by successful entrepreneurs to share with you... READ MORE
Are you sick of digital marketing overwhelming you? You are not alone! Most business owners admit they know they need digital marketing but have no idea where to start or what to do. What they produce never seems quite right and it is incredibly time-consuming. Its time to change that! 2020 is a brand new... READ MORE
LEARN DIGITAL MARKETING IN A ONE DAY NORTH SYDNEY MASTERCLASS. Cover all important aspects of digital marketing in one day, at a convenient North Sydney CBD location or via Webinar. Suitable for business owners or employees looking to accelerate their digital marketing knowledge. Learn directly from Michael Verghios, a worldwide Digital Marketing thought leader, who... READ MORE
Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing, with 1 in 5 professionals using it as their number one approach ( Smart Insights, January 2018). So why is everyone talking about content marketing; and how do I use it to achieve marketing success for... READ MORE
There’s a breakfast blog in Sydney with more Instagram followers than Kia, Ford and Telstra... combined. Two girls started a face scrub with more followers than Australia’s leading 10 companies... combined. How is this possible? Show, don’t tell. This course unpacks the successful engagement and lead strategies currently being used on Instagram by a range... READ MORE