Marketing news, events and resources
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence.... READ MORE
In the time constrained 21st century, we are relying less on words and more on images and moving pictures. Videos can communicate in a way print cannot. This course is an introduction into this crucial marketing format. Students will learn about the strengths and weaknesses of video as a communication medium, and also better understand... READ MORE
Data is the heartbeat of modern marketing. In its most distilled form data is the voice of your customers. Yet data is rarely used when trying to answer common dilemmas such as how to increase conversion rates, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data,... READ MORE
AMI's Livestream Chats bring together marketers across multiple industries and sectors to foster conversation and spark debate. AMI Livestream Chat events are held live and online, they consist of experts speaking on topics relevant to professionals. These topics can be within the marketing or professional sphere. The Chats are focused on a conversation around the... READ MORE
A 90-minute look at the fundamental principles of what creates a return on investment in social media marketing. Social media marketing is today an essential part of a marketer’s strategy for an appropriate marketing mix of channels to develop. No matter the industry type or vertical, there is a need to develop good social media... READ MORE
WSAI 2020 is a content-focused event. Every presentation – be it a poster or an oral one – is carefully vetted by our prestigious scientific committee. They ensure that the topics covered by the program are both informative and relevant. The success of the previous editions proves that when an event is created around high-quality... READ MORE
Are you an entrepreneur, blogger, photographer, designer or small business owner looking to build a beautifully designed website quickly and easily? This class will teach students the basics of the Squarespace platform including selecting templates, editing designs, managing content, and implementing advanced features like e-commerce. Whether you've already started building your site in Squarespace and... READ MORE
Photoshop is the industry standard photo image editing software for print and digital output. In this hands-on introductory workshop, we will walk through Photoshop's basic capabilities and use tools and techniques to edit images and create visual design mock-ups - no design experience required! This workshop will help students visualise products and designs using Photoshop... READ MORE
The Online Gathering of the World’s Largest Community for Business Growth. The GrowthHackers conference is a full-day event for professionals and entrepreneurs who are looking to push the boundaries of growth innovation. These range from growth-stage startups (Series B and C funded) to large public corporations. Some large companies that have embraced growth hacking include... READ MORE
AMI's Livestream Chats bring together marketers across multiple industries and sectors to foster conversation and spark debate. AMI Livestream Chat events are held live and online, they consist of experts speaking on topics relevant to professionals. These topics can be within the marketing or professional sphere. The Chats are focused on a conversation around the... READ MORE