Marketing news, events and resources
Online masterclass held over four half day sessions. Learn the core components of developing and delivering a successful digital strategy. In the age of the customer, digital has never been so important as a vital part of the marketing mix. But for many managers and leaders, the path to effectively leveraging digital is still unclear.... READ MORE
The SingularityU community's predictions for the countdown to the Singularity. TECHNOLOGIES OF THE FUTURE Featuring the SingularityU community's latest predictions for the countdown to the Singularity. Discover and explore the technologies that will impact every person and industry in the next 20 years. LISA ANDREWS - BIOGRAPHY Lisa has a financial, data and engineering background... READ MORE
These days, it’s an ever-escalating arms race for top positions on the SERPs. Join us at SMX Convert for a deep dive on organic and paid search conversion optimization. Paid search sessions will explore optimization strategies across the growing spectrum of search ad formats, from Shopping, to Responsive Search Ads, to Showcase Ads, and more.... READ MORE
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips... READ MORE
With so much of our lives having moved online, arts companies, cultural venues, event producers and other creative industry organisations are now delivering much more of their activities using online and digital channels. It’s a huge shift and we all need to upskill so online content and services can be accessed and enjoyed by the... READ MORE
Email newsletters are a great way of keeping the people you deal with in touch with what you do. The messages are a gentle reminder that you still exist and can be an excellent way of demonstrating what you do. So, in my view, when customers are ready to use your services or buy your... READ MORE
Writing copy for digital fundraising is very different to direct mail. Learn smart tactics to advance your digital fundraising copy skills. Once you've got the basics of copywriting for digital, this free 30-minute webinar will help you reach the next level. Learn the important differences you need to master when writing for digital appeals rather... READ MORE
MAICON is the one event you need to learn more about marketing artificial intelligence. We are bringing together the best in the industry to help you learn and grow, and accelerate your marketing AI journey. Why? Artificial intelligence is forecasted to have trillions of dollars in annual impact. Trillions! Yet most marketers still struggle to understand... READ MORE
As the Healthcare and IT Marketing Community (HITMC) waits for in-person events to open up, we know the community is anxious to be together. So, we have decided to host a 6-part Virtual HITMC Series of events throughout 2021. The best news is they'll be FREE to attend. Based on the success from last year,... READ MORE
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing. The content is suitable for marketers, event managers, sales and business... READ MORE