Marketing news, events and resources
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips... READ MORE
With so much of our lives having moved online, arts companies, cultural venues, event producers and other creative industry organisations are now delivering much more of their activities using online and digital channels. It’s a huge shift and we all need to upskill so online content and services can be accessed and enjoyed by the... READ MORE
Email newsletters are a great way of keeping the people you deal with in touch with what you do. The messages are a gentle reminder that you still exist and can be an excellent way of demonstrating what you do. So, in my view, when customers are ready to use your services or buy your... READ MORE
Writing copy for digital fundraising is very different to direct mail. Learn smart tactics to advance your digital fundraising copy skills. Once you've got the basics of copywriting for digital, this free 30-minute webinar will help you reach the next level. Learn the important differences you need to master when writing for digital appeals rather... READ MORE
MAICON is the one event you need to learn more about marketing artificial intelligence. We are bringing together the best in the industry to help you learn and grow, and accelerate your marketing AI journey. Why? Artificial intelligence is forecasted to have trillions of dollars in annual impact. Trillions! Yet most marketers still struggle to understand... READ MORE
As the Healthcare and IT Marketing Community (HITMC) waits for in-person events to open up, we know the community is anxious to be together. So, we have decided to host a 6-part Virtual HITMC Series of events throughout 2021. The best news is they'll be FREE to attend. Based on the success from last year,... READ MORE
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing. The content is suitable for marketers, event managers, sales and business... READ MORE
As one of Australia’s fastest growing social networks of our decade, Instagram has risen to the top of the content food chain, and is constantly adding new features and tricks for you or your business to explore. Instagram is a content and storytelling haven with a community of engaged users, ample features and unique DNA... READ MORE
In this interactive one day bootcamp, you'll learn advanced digital marketing tactics, and how to implement them effectively in order to drive more traffic, leads, and customers for your business. You’ll recognize that marketers need to be cognizant of everything from design to delivery and optimization. Through a combination of videos, real world examples, and... READ MORE
You can no longer rely on product and price alone to win your customer’s loyalty. Times have changed, and so have customer expectations. Customer service & experience is now the key brand differentiator that success hinges on. 1 in 3 customers will leave a brand after just one bad experience. Not investing into world class... READ MORE