Masterclass: E-mail Marketing

Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing.

The content is suitable for marketers, event managers, sales and business development, and those in creative and design roles.

The format is accessible for those in entry level positions through to leadership roles.

Topics Covered:
Email marketing fundamentals
Developing an email marketing strategy
Planning email marketing campaigns
Lead generation methods
Best practices for email marketing
Improve the deliverability, open rate and click through rates of emails
Segmentation and personalisation
How to write subject lines that will solicit more opens
Understand how to use data to optimise email performance
How and what to A/B test
Email marketing regulation