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DTSTART;VALUE=DATE:20260505
DTEND;VALUE=DATE:20260506
DTSTAMP:20260419T235033
CREATED:20260403T055850Z
LAST-MODIFIED:20260403T065232Z
UID:27401-1777939200-1778025599@marketing.com.au
SUMMARY:Privacy and Compliance for Marketers
DESCRIPTION:Get up to speed with the Privacy Act 1988 (Cth) and Australian Privacy Principles – and what they mean for you. \n\nPrivacy compliance today is a non-negotiable for protecting your brand and building customer trust. It’s also your legal obligation. \nThis short course unpacks the Privacy Act 1988 (Cth)\, the Australian Privacy Principles and the latest privacy law reforms – so you know exactly how they apply to your marketing activities. \nFrom CRM platforms and cookie tracking to email campaigns and audience segmentation\, you’ll learn how to stay compliant without sacrificing performance. \nBy the end of this course\, you’ll feel confident running lead gen\, personalising ads and using customer data the right way. \n\n\n\nWhat you’ll learn\n\n\nYou’ll gain a strong understanding of the current privacy laws in Australia. \nBy the end of this course\, you’ll be able to: \n\nUnderstand the key pillars of the Privacy Act 1988 (Cth) and how they apply to your work\nNavigate the Australian Privacy Principles (APPs) with confidence\nIdentify and mitigate privacy risks in marketing activities – from CRMs to cookie tracking\nApply privacy best practice to everyday activities such as lead gen and personalisation\nBuild campaigns that are legally compliant and privacy-respecting\nStay ahead of upcoming reforms and what they mean for your role
URL:https://marketing.com.au/event/privacy-and-compliance-for-marketers/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20260512T080000
DTEND;TZID=Australia/Melbourne:20260616T170000
DTSTAMP:20260419T235033
CREATED:20260403T060047Z
LAST-MODIFIED:20260403T065232Z
UID:27403-1778572800-1781629200@marketing.com.au
SUMMARY:Digital Analytics for Marketers
DESCRIPTION:Want to feel confident with data and analytics? Learn how to decode your marketing data with this accessible\, expert-led course.  \n\nReady to make data your superpower? \nThis course breaks down the complex world of digital analytics into straightforward strategies you can use to boost performance. \nFrom metrics and media attribution to Google Analytics\, you’ll explore the key tools and frameworks that help marketers measure their impact. And learn how to turn raw numbers into clear\, actionable insights. \nWith data informing your strategy\, you’re not just guessing – you’re growing. \n\n\n\nWhat you’ll learn \n\n\nYou’ll learn how to measure\, analyse and optimise your digital performance\, building practical skills you can apply right away. By the end of this course\, you’ll be able to: \n\nIdentify the metrics that matter and align them with your business goals\nUse Google Analytics and other tools to spot patterns in audience behaviour\nUncover key insights hiding in your content\, campaigns and customer journeys\nTrack and attribute conversions accurately across multiple channels\nOptimise targeting to reduce media waste and improve ROI\nTurn complex data sets into smart\, actionable marketing decisions
URL:https://marketing.com.au/event/digital-analytics-for-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260602
DTEND;VALUE=DATE:20260603
DTSTAMP:20260419T235033
CREATED:20260403T053458Z
LAST-MODIFIED:20260403T065232Z
UID:27392-1780358400-1780444799@marketing.com.au
SUMMARY:AI in Marketing Accelerator
DESCRIPTION:AI is changing the way we work – from content and research to planning\, strategy and delivery. This course gives you a full\, working system that gets results from day one. \nKey learnings \n\nAI Assistants (Custom GPTs\, Gems or Agents) that work and sound like you\nScalable AI workflows that save time and stay on-brand\nInsight and research strategies for smarter decisions\nContent tools for speed and scale – without losing creativity\nYour personal AI roadmap: what to use\, test\, and grow\nWork smarter. Market better. Build a repeatable AI system that sticks.\n\n\nWho should attend  \n\nMarketers and brand managers who want more control over how AI’s used day-to-day\nCMOs and senior marketers setting the safe\, ethical direction for their teams\nContent creators and social leads ready to scale without losing their voice\nFounders and lean teams needing to grow without big budgets\nCurious marketers across B2B\, B2C or agency-side wanting to do AI properly\n\nLearning experience  \nThe Skills-Lab Format: Learn it. Apply it. Use it. \nDesigned by marketers\, for marketers. We know how busy you are – that’s why we built this to work with your schedule\, not against it: \n\nLive Sessions – 6 x 2-hour interactive workshops (09:00–11:00 AM AEDT)\nDaily Challenges – Quick tasks to lock in what you’ve learned\nPlug-and-Play Resources – Save hours with prompts\, tools\, and templates\nDrop-In Clinics – Ask questions\, get feedback\, stay unstuck\nCatch-Up Recordings – Can’t make a session? Watch when it suits you\nYou’ll be confident building AI into your workflows and seeing results before the course ends.\n\nCourse Structure \n6 focused modules. Everything you need to work smarter with AI. \nModule 1: Unlocking AI’s Business & Marketing Growth\nModule 2: AI-Powered Productivity\, CustomGPTs & Your Tech Stack\nModule 3: AI for Smarter Insights\, Research & Decision-Making\nModule 4: AI-Powered Content\, Copy & Communication\nModule 5: AI for Visual\, Voice & Video Content – Maximise Your Impact\nModule 6: Building a Sustainable AI Roadmap\nBonus Module: Make AI Stick – Without Losing Momentum. 30 Day Check In \nWhat you will learn  \nMaster High-Impact Tools. Get hands-on with the best AI tools for marketing. Learn how to use them properly and plug them into workflows that save time and get results. \nDeliver Smarter\, Faster Marketing. Apply real-world tactics from teams already using AI well. You’ll apply what works – and skip what doesn’t. \nWork Confidently with AI. Prompt smarter\, set up tools effectively and learn when to delegate\, when to collaborate and when to make them part of your team. \nScale What Works. Cut the busy-work. Streamline your day-to-day and grow faster with repeatable\, proven systems. \nWhat you’ll walk away with \n\nA ready-to-use AI setup (assistants\, workflows\, tools)\nFrameworks and templates for faster content\, strategy\, and smarter decisions\nYour own AI Task Tracker + ROI Calculator to prove the impact\nPrompt packs and cheatsheets to save time when you’re under pressure\nOn-demand access to sessions\, updates and bonus resources\nLive support\, expert feedback and an ongoing community of AI marketing peers\n\nTestimonials  \nThe Impact \n\n95% of participants rated the course 10/10\n135% uplift in AI confidence across key marketing skill areas\n2.3 hours saved per day\, on average\n8-12+ hours saved per week with repeatable AI workflows\n\n“Changed my world as a one-person marketing team.” – Gemma Garratt \n“This course was not only amazing; it delivered on everything it promised -and was super engaging.” – Julie Fenwick \n“Such a brilliant course; superbly paced\, helpfully hands-on -both practical & strategy provoking ” – Emma Fulford \n“This isn’t just training. It’s how you actually get time back.” – Brett Parnham \nI’ve learned the most mind blowing AI strategies and tools – Georgia Church \nFacilitators  \nCatherine & Steve Toms \nWith over 35 years of hands-on industry experience\, we’ve upskilled more than 10\,000 marketers and teams worldwide to rethink how they work\, adapt to change\, and actually get results. \nNow? We’re focused on one thing: Helping marketers use AI the *right* way to save time\, think smarter\, and make better decisions. \nOur training is practical\, proven and super engaging – but most importantly- it’s built on everything we’ve learnt working with real-world marketing teams
URL:https://marketing.com.au/event/ai-in-marketing-accelerator/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260616
DTEND;VALUE=DATE:20260617
DTSTAMP:20260419T235033
CREATED:20260403T060435Z
LAST-MODIFIED:20260403T065232Z
UID:27407-1781568000-1781654399@marketing.com.au
SUMMARY:Email Marketing Strategy
DESCRIPTION:Want to make your emails impossible to ignore? Learn how to plan\, create and optimise email campaigns that convert. \n\nThink email marketing is past its prime? Think again. \nEmail is one of the most effective and profitable digital channels. But only when used strategically. \nThis course will show you how to plan and execute campaigns that cut through the clutter and deliver value for your customers. \nYou’ll learn to write compelling copy\, build effective layouts and segment your audiences for maximum relevance. \nYou’ll also master key testing and optimisation tactics to help refine your campaigns – boosting engagement\, inbox placement and conversions across every send. \n\n\n\nWhat you’ll learn \n\n\nYou’ll gain the practical skills to plan and execute impactful\, results-driven email campaigns. By the end of this course\, you’ll be able to: \n\nDevelop a customer-centric email strategy that supports your marketing goals\nWrite\, design and structure emails that drive engagement and conversion\nUse data to segment audiences and personalise content for maximum impact\nEnsure every campaign is compliant with current spam and privacy regulations\nTest\, measure and optimise campaigns to improve performance over time
URL:https://marketing.com.au/event/email-marketing-strategy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Data,Digital Marketing,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260623
DTEND;VALUE=DATE:20260624
DTSTAMP:20260419T235033
CREATED:20260403T055637Z
LAST-MODIFIED:20260403T065232Z
UID:27399-1782172800-1782259199@marketing.com.au
SUMMARY:Digital Marketing Essentials
DESCRIPTION:Looking to upgrade your digital marketing skill set? Get ready to master the tools\, tactics and touchpoints that drive results online. \n\nWhether you’re a budding marketer\, switching careers or looking to stay sharp with the latest insights\, this course is your launchpad into digital marketing. \nYou’ll explore all the major digital channels\, from email\, social and paid media to SEO\, content and customer data. And learn how to connect them into one cohesive strategy that delivers. \n\n\n\nWhat you’ll learn \n\n\nYou’ll explore the key pillars of digital marketing and build skills you can apply right away. By the end of this course\, you’ll be able to: \n\nApply best-practice strategies for email\, SEO\, social and paid media\nUse data and analytics to make smart decisions and measure performance\nCombine multiple tactics into one cohesive strategy\nConfidently plan and run digital campaigns across platforms\n\n\n\n\n\n\nIs this course for me?\nThis is a Foundation Learning Level course. \nIt’s designed for anyone looking to build confidence in core marketing areas – from beginners and career changers to marketers keen to stay sharp with the latest insights. \nWith the right foundation\, there’s no limit to what you can do next.
URL:https://marketing.com.au/event/digital-marketing-essentials-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260702
DTEND;VALUE=DATE:20260904
DTSTAMP:20260419T235033
CREATED:20260404T014552Z
LAST-MODIFIED:20260404T020226Z
UID:27444-1782950400-1788479999@marketing.com.au
SUMMARY:AI Powered Content & Digital Storytelling
DESCRIPTION:Join us for a dynamic full-day workshop\, “AI-Powered Storytelling Masterclass\,” led by Steve Ballantyne\, an industry veteran with over 30 years of storytelling and branding expertise. Designed for marketers\, business leaders\, and creatives\, this workshop will demonstrate how to integrate traditional storytelling methods with generative AI tools to revolutionise your content creation process. \nThis workshop will give you the practical skills to harness AI tools to craft more engaging\, scalable\, and personalised stories across all digital platforms. From brand narratives to social media campaigns\, you’ll walk away empowered to create content that captures attention and drives impact.
URL:https://marketing.com.au/event/ai-powered-content-digital-storytelling/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260714
DTEND;VALUE=DATE:20260715
DTSTAMP:20260419T235033
CREATED:20251231T031202Z
LAST-MODIFIED:20251231T073701Z
UID:27249-1783987200-1784073599@marketing.com.au
SUMMARY:Website mistakes that are quietly costing you customers
DESCRIPTION:You can run the best ads\, create the smartest content\, and generate the most traffic — but if your website isn’t built to convert\, you’re leaking customers every single day. In 2026\, where attention spans are short and competition is fierce\, the smallest website mistakes can have the biggest revenue impact. \nIn this one-hour virtual Lunch n’ Learn\, we’ll break down the most common [and costly] website mistakes businesses are making right now — and show you how to fix them. From clunky user journeys to missed conversion opportunities\, you’ll learn how to transform your website from a pretty brochure into a high-performing sales machine. \nWhat we’ll cover: \n\nThe most common website mistakes that kill conversions [and how to spot them]\nWhy slow load speeds and poor mobile optimisation are silent revenue killers\nHow weak messaging and unclear CTAs push customers away\nThe importance of trust signals and credibility markers in 2026\nUX and CRO principles every brand should be applying today\nReal examples of websites before + after conversion-focused redesigns\nQuick wins you can implement immediately for better results\nPlus more [but it’s too good to share here\, and we’re renowned for surprise n’ delight’n in these sessions!]
URL:https://marketing.com.au/event/website-mistakes-that-are-quietly-costing-you-customers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260719
DTEND;VALUE=DATE:20260720
DTSTAMP:20260419T235033
CREATED:20260404T014307Z
LAST-MODIFIED:20260404T020226Z
UID:27440-1784419200-1784505599@marketing.com.au
SUMMARY:Copywriting with AI
DESCRIPTION:Today’s marketers are under pressure to produce high-quality copy at speed. Many have turned to AI tools like ChatGPT for support\, only to realise that without a strong foundation in copywriting\, it is difficult to judge quality\, refine output or achieve meaningful results. \nThis engaging 3 hour workshop bridges that gap. It brings together the fundamentals of human copywriting with practical\, structured AI prompting techniques. Participants will learn how to think like an experienced copywriter first\, then use AI to augment their skills\, improve efficiency and elevate the quality of their writing. The focus is not on replacing human judgement\, but on creating a powerful human and AI workflow that delivers better outcomes.
URL:https://marketing.com.au/event/copywriting-with-ai/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260722
DTEND;VALUE=DATE:20260723
DTSTAMP:20260419T235033
CREATED:20260404T014430Z
LAST-MODIFIED:20260404T020226Z
UID:27442-1784678400-1784764799@marketing.com.au
SUMMARY:TikTok Marketing
DESCRIPTION:TikTok has completely transformed the way brands reach audiences — but with its fast-moving trends and powerful algorithm\, it can be tough to keep up. Many businesses post without a clear strategy\, only to see low views\, minimal engagement\, and wasted effort. \nIn this practical workshop\, SMC will teach you how to use TikTok strategically to grow your audience\, create content that performs\, and turn views into real business results. You’ll learn how the algorithm works\, how to create high-impact videos\, and how to collaborate with creators and influencers to boost your brand visibility. \nBy the end\, you’ll have the tools and confidence to build a results-driven TikTok presence — with a clear strategy\, measurable goals\, and the know-how to create content that resonates and converts.
URL:https://marketing.com.au/event/tiktok-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260723
DTEND;VALUE=DATE:20260724
DTSTAMP:20260419T235033
CREATED:20260404T014818Z
LAST-MODIFIED:20260404T020226Z
UID:27448-1784764800-1784851199@marketing.com.au
SUMMARY:B2B Marketing Fundamentals
DESCRIPTION:Join a practical and interactive session which objectively examines the B2B nuances at play globally and in Australia\, with helpful comparisons to B2C and reference to relevant marketing theory. \nWho should attend \nFrom entry-level marketers to seasoned B2B practitioners (10 years+)\, the course caters for all levels\, with the opportunity to work individually and within small groups to apply the content. \nTopics Covered \n\n Account Based Marketing theory & practice\nBuyer Group Marketing theory & practice\nGrowing B2B Brands via Category Entry Points\nAnalysing B2B campaign types by effectiveness & role\nProduct Led Growth ‘vs’ Sales Led Growth\nModern Sales\, Business Development and Marketing organisational structures & KPIs / benchmarks\n\nCase studies and mini-tasks are peppered throughout the content to enable discussion and debate. \nLearning Outcomes \n\nDescribe and apply B2B marketing principles\, throughout the funnel (both acquisition and retention)\nUnderstand the tension and synergies between Sales\, BD and Marketing\nHave an objective view of the promises of Product Led Growth models\nWalk away with a clear view of any ‘gaps’ and areas to prioritise in your own B2B marketing efforts
URL:https://marketing.com.au/event/b2b-marketing-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260811
DTEND;VALUE=DATE:20260812
DTSTAMP:20260419T235033
CREATED:20251231T031011Z
LAST-MODIFIED:20251231T073701Z
UID:27247-1786406400-1786492799@marketing.com.au
SUMMARY:How to build a never-ending source of content ideas across an entire content marketing year
DESCRIPTION:Struggling with “what do we post next?” is the #1 killer of consistent content marketing. In 2026\, the brands who win are those who’ve built sustainable\, systemised idea engines — so they never run out of inspiration\, never repeat themselves\, and always stay ahead of their audience’s needs. \nIn this one-hour virtual Lunch n’ Learn\, you’ll learn how to create a year’s worth of content ideas without burnout or creative block. Using proven frameworks and creative prompts\, we’ll show you how to design a repeatable system that fuels endless ideas\, aligns with business goals\, and works across every social platform you’re active on. You’ll leave with a plug-and-play idea generation process that you can revisit again and again. \nWhat we’ll cover: \n\nWhy most businesses run out of content ideas [and how to avoid it]\nThe key frameworks for mapping ideas to the customer journey\nHow to build a “content bank” that lasts an entire year\nTools and techniques to spark creativity on-demand\nHow to repurpose one strong idea into multiple formats + platforms\nTapping into trends without losing consistency or brand voice\nReal examples of businesses running endless\, cohesive campaigns
URL:https://marketing.com.au/event/how-to-build-a-never-ending-source-of-content-ideas-across-an-entire-content-marketing-year/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,Communications,Content Marketing,Marketing,Online
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