Marketing news, events and resources
Pieter-Paul von Weiler and Matt Davies from BetterBriefs will discuss the common pitfalls of marketing briefs and offer practical advice for how to get to better briefs and briefings.
Your go-to series of bite-sized social media masterclasses—delivered over lunch and packed with real-world strategies. Join us for practical sessions that’ll supercharge your online presence, all while you finish your midday meal. Search is evolving faster than ever—and it’s no longer just about SEO. With Google shifting its weight behind AEO and GEO , the... READ MORE
In today's digital age, data plays a crucial role in marketing strategies. However, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection, management, and utilization of data is done in a compliant and ethical manner. With an emphasis on privacy, this course equips marketers with the... READ MORE
At the CMO Summit, you will experience a dynamic programme featuring visionary keynote presentations, real-life case studies and interactive forums delivered by compelling speakers and expert moderators. The CMO Summit is an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and... READ MORE
Thought leadership isn’t just about posting on social media — it’s about owning your space, shaping conversations, and building trust at scale. In 2026, with algorithms shifting toward authenticity and authority, it’s never been more important to design a deliberate thought leadership strategy that cuts through noise and positions you as the go-to voice in... READ MORE
Looking to turn one-time buyers into repeat customers? Learn how to create smart, strategic retention programs that grow value and loyalty. This course is designed to help you build meaningful customer relationships that last. You’ll learn how to keep customers engaged, encourage repeat purchases and turn buyers into loyal advocates – by applying practical, proven... READ MORE
An 8-week, marketing-first program designed to help modern marketing teams move from AI experimentation to confident, governed execution — using real tools, real workflows and real campaigns. Real Tools. Real Strategy. Real-World AI. AI Ready for Marketers is an 8-week online program built to give you the confidence and practical skills to harness AI across... READ MORE
Instagram Broadcast Channels are one of the most underutilised tools in the 2026 marketing toolkit — and yet, they’re quietly driving some of the highest engagement and conversion rates on the platform. While everyone else is stuck in the scroll, you could be building a community that feels closer, more connected, and ready to take... READ MORE
Brand strategy is being challenged like never before. AI, platforms, performance media and creator economies have changed how brands are built, experienced and scaled. Yet the fundamentals still matter. This practical, thought-provoking webinar reframes brand strategy for the modern era, helping marketers understand which principles remain timeless, which must evolve, and how to apply brand... READ MORE
Brand strategy is being challenged like never before. AI, platforms, performance media and creator economies have changed how brands are built, experienced and scaled. Yet the fundamentals still matter. This practical, thought-provoking webinar reframes brand strategy for the modern era, helping marketers understand which principles remain timeless, which must evolve, and how to apply brand... READ MORE