As February 2019 kicks into gear, so too does the number of marketing and advertising events being held around Australia. Here’s your monthly round up below.
We also have our dedicated Australian Marketing Conferences and Events Calendar, where we’ll list other events as soon as we find them.
If there’s something we’ve missed submit the event for free here.
Upcoming Events – February 2019
Marketing Plans and Their Secret Sauce – Brisbane
6 February 2019, Brisbane
As we begin 2019, we are exploring how marketers do their planning for the year ahead, and importantly, what that plan actually looks like. We know that there is not one set process or template to and that each business will approach and design their plan in slightly different ways.
That’s why this month, we are looking at how various marketers undertake the task for both strategic plans and practical activities and what their secret sauce is for making it work for their team.
Regardless of whether you and your team have your plan completed, or if it’s a work in progress, this event will benefit you and give you a unique chance to look behind the curtain at what works for other marketers.
Our speakers will share:
- The process involved in putting together their marketing plan
- How the plan relates to the broader company goals and vision
- Who is involved in compiling, reviewing, approving and implementing the plan
- The actual format used for the plan/s
- How long the plan is for and how it typically evolves over time
Don’t miss this chance to gain some insights and knowledge for marketing leaders to inspire your marketing approach!
For more information visit: https://marketing.com.au/event/marketing-plans-and-their-secret-sauce-brisbane/
The Business of Events
7 February 2019, Sydney
Australia’s ultimate events industry conference, The Business of Events, will present a line-up of industry heavyweights that will offer senior executives a wealth of strategic business advice that addresses global trends and market opportunities.
Two-days of invaluable insight will show you how to identify new business to increase the bottom line, the future plans of major events and what this means for business growth, and how to capitalise on government strategies to attract international events.
If you are from an event organiser or agency, hotel, venue, airline, bureau or tech supplier, and guide the development of your business, this conference is for you.
For more information visit: https://marketing.com.au/event/the-business-of-events/
Marketing Plans and Their Secret Sauce – Melbourne
7 February 2019, Melbourne
As we begin 2019, we are exploring how marketers do their planning for the year ahead, and importantly, what that plan actually looks like. We know that there is not one set process or template and that each business will approach and design their plan in slightly different ways. That’s why this month, we are looking at how various marketers undertake the task for both strategic plans and practical activities and what their secret sauce is for making it work for their team.
Regardless of whether you and your team have your plan completed, or if it’s a work in progress, this event will benefit you and give you a unique chance to look behind the curtain at what works for other marketers.
Our speakers will share:
- The process involved in putting together their marketing plan
- How the plan relates to the broader company goals and vision
- Who is involved in compiling, reviewing, approving and implementing the plan
- The actual format used for the plan/s
- How long the plan is for and how it typically evolves over time
Don’t miss this chance to gain some insights and knowledge for marketing leaders to inspire your marketing approach.
For more information visit: https://marketing.com.au/event/marketing-plans-and-their-secret-sauce-melbourne/
Writing for The Web Short Course
12 February 2019, Melbourne
Learn how to write compelling online copy.
Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:
- how to write short, sharp and snappy sentences
- creating great headlines and intros
- formatting to improve readability
- using links and subheads properly
- search engine optimisation (SEO) tips
- improving email newsletters/EDMs
- writing for social media
- usability and accessibility tips.
Only nine places are available to ensure every participant receives personalised attention.
Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.
For more information visit: https://marketing.com.au/event/writing-for-the-web-short-course/
Future Stores
12 February 2019, Sydney
At The Future Stores you will explore leading strategies and case studies about optimising your retail network and distribution strategy and boosting in-store customer experience. Learn how to organise your people, processes and technology to foster a culture of innovation that keeps you ahead of the game and retail competition.
For more information visit: https://marketing.com.au/event/future-stores/
CXO Leaders Summit Melbourne
13 February 2019, Melbourne
The CXO Leaders Summit Melbourne will highlight latest strategies and technologies that are leading the way and will examine current challenges that CXO’s are faced with. The Summit will provide senior marketing professionals with a unique opportunity to learn and interact with their peers through a series of professionally led sessions hosted by both international and local experts.
The one-to-one meetings with leading supplier companies will also provide a wealth of knowledge and offer opportunities for all attending delegates, while the informal networking sessions promise to create a unique interactive forum.
For more information visit: https://marketing.com.au/event/cxo-leaders-summit-melbourne/
Social Media WA Summit 2019
20 – 23 February 2019, Perth
With eight out of 10 Australians on social media, there is now an increased focus for the public to become more digitally accessible and transparent to the community. In order to engage citizens and inform the public, organisations are now focused on driving consumer engagement and effectively informing decision making across the West Coast of Australia.
Akolade’s Social Media WA Summit 2019 provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights and strategies to build audience trust and enhance consumer engagement.
Attend this summit and learn how to:
- Establish a strategic plan to align social media initiatives with your organisational goals
- Effectively measure ROI on your social media activity to enhance audience engagement
- Realise the next wave of social media to sustain a strong public presence within the community
- Enhance audience engagement and create timely content with limited budget and resources
- Develop an effective social media narrative to ensure a targeted following
For more information visit: https://marketing.com.au/event/social-media-wa-summit-2019/
Future of Brands Sydney
27 February 2019, Sydney
The Future of Brands is co-located in Sydney with our leading broadcast event, Future TV Advertising Forum
We will be picking up on the key issues facing brands in in this complex, digital world.
We are keen to explore the impact voice marketing will make over the next few years – very significant in the view of some; and we will look more broadly at marketing to machines.
We will hear case studies on the development of brand experiences, pulling together both offline and online examples; and explore the growth of social e-commerce.
With so many vying for the consumer’s attention in so many ways, loyalty marketing is taking on new emphasis. We will explore that, and the other possibility that you might be battling to deal with a loss of trust in your brand?
It’s no wonder in such a fast-moving world that marketers are starting to seek new and different agency relationships; and agencies in turn are keen to preserve their place at the table and extend their impact and influence where possible. We ask what agency models are coming to the fore and where the management consultancies sit in all this.
For more information visit: https://marketing.com.au/event/future-of-brands-sydney/
Digital Marketing Leaders Summit
27 February 2019, Sydney
Join us at Australia’s most anticipated and influential digital marketing summit, taking your place alongside more than 100 senior marketers and digital strategists over two days of networking and learning.
We believe true innovation comes from changing perspectives. Our speakers are hand picked for their expertise, experience and influence in the digital marketing field, from a wide range of industries.
For more information visit: https://marketing.com.au/event/digital-marketing-leaders-summit-2/
Intrigue Summit Melbourne
27 February 2019, Sydney
An interactive and global annual marketing/advertising event that is a great platform for client side marketers, global brand advertisers, advertising technology providers, digital agencies, online publishers, portals and media professionals.
Intrigue Summits are organised in many of the world’s most prominent cities including New York, San Francisco, Los Angeles, Singapore, Hong Kong, New Delhi, London, Melbourne, Sydney and many more. It is a unique conference + exhibition which will have many of the finest speakers from Melbourne and the surrounding cities with an intriguing agenda covering the latest trends in marketing and advertising technologies.
For more information visit: https://marketing.com.au/event/intrigue-summit-melbourne/
Future TV Advertising Forum Sydney
28 February 2019, Sydney
Future TV Advertising Forum is co-located in Sydney with The Future of Brands, (Wednesday 27 February 2019) and we have a great dual-pass offer for delegates.
Future TV Advertising Forum Sydney returns in February, asking whether we are heading for a media effectiveness and brand health crisis, fuelled by short-termism (including cost cutting) and sub-optimal planning. We will debate the future of ad-funded broadcast in Australia and look at all the tools TV can employ to make TV better measured, traded, targeted and data-led.
For more information visit: https://marketing.com.au/event/the-future-of-advertising-forum/
Where to Next?
If you didn’t find what you were looking for above, head on over to our Australian Marketing Conferences and Events on the Marketing.com.au calendar to see other upcoming events in the next few months.
If you have an event to share with us, all you need to do is submit your event free here.
Calie Salter
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