For modern businesses, the digital age has raised both immense opportunities and great challenges. While there are a thousands of different ways to connect with consumers now, this also means that there are just as many distractions to lure them away from your brand. More than ever, companies need to strike the perfect balance between promotion and engagement.
This is not an easy feat and it requires creativity and innovation. Just sending an email to a mailing list or offering customers Buy One Get One Half Off (BOGOF) deals is not enough. They are looking for brands that excite them; brands that bring them right inside an immersive digital experience. To stay competitive and dominate the market, you need to think outside of the box.
Here are some cool and creative marketing ideas that will help you build up brand awareness and also help to increase profitability.
1. Branded Photo Booths
Photo booths are a fun and easy way to engage customers, while also showcasing your brand. They are a big hit with all kinds of people because they cater to our love for selfies and sharing images. Branded photo booths can be decorated with your company name and logo so that everybody knows who you are and what you offer.
2. Personalised Advertisements
According to recent studies, consumers are much more likely to pay attention to online promotion if it is tailored to them. This could be something as simple as including their name at the top of marketing emails, in a bright and clear fashion, so that your focus appears to be more directly placed on them.
3. Optimised Content
When it comes to promotional emails and other types of digital marketing content, it is absolutely imperative that it is fully optimised. This is something that started out as a bonus, but it is now an expectation. Your content must be viewable on laptops, tablets, and mobile phones to ensure that as many people as possible are paying attention.
4. Bold, Striking Graphics
One interesting development in the world of digital advertising is the current preference for content without sound. While this might sound strange, it actually makes perfect sense. When a person is scrolling down a Facebook or Twitter feed, they tend to find the unwanted noise annoying. So, they are more likely to engage with video content if it grabs their attention without sound first.
5. Learn How to Go Viral
This is not an easy thing to do and, unfortunately, there is no instruction manual that can tell you how to make viral content. However, your content has a better chance of making it all the way around the world if it has the following two things; emotion and accessibility. People love simple content that provokes a clear mood, whether this is anger, shock, fear, or excitement.
6. Relevant, Valuable Content
When it comes to marketing on social media platforms like Facebook, there is a golden rule that you should always remember. Consistently and repetitively promoting a brand or a product, in the same way, every time, is not effective. Nor is structuring all of your promotion around obvious attempts to push products. You have to tell stories, get users excited, and weave their own experiences into the presence of your brand.
Jason D’Costa is the Co-founder and Director of Photosnap. His emphasis on innovation and quality has earned his company a reputation as Australia’s leading photo booth company for the manufacture, sale, hire and lease of quality photo booths. Servicing an array of clients, Jason always goes the extra mile to provide clients with the advice they need to execute a successful event.
