Marketing is one of the most interesting job sectors to follow right now. According to recent estimates, the Australian advertising industry alone is expected to be worth $16.4 billion by 2019, up from $12.9 billion in 2014¹. As the market widens, though, so too does the skill set for the job. Research skills are becoming… READ MORE
6 Subtle Methods for Building Brand Awareness
For modern businesses, the digital age has raised both immense opportunities and great challenges. While there are a thousands of different ways to connect with consumers now, this also means that there are just as many distractions to lure them away from your brand. More than ever, companies need to strike the perfect balance between… READ MORE