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Masterclass: Storytelling For Business

October 24

Human beings are wired to listen and learn via stories.  Despite this, the world of business has sidelined the power of storytelling and relied too heavily on data and logic.

A half day hands-on workshop-style program that’s designed to give you practical tools to help communicate your ideas to colleagues, stakeholders or customers.

Topics Covered

  • Theory – what is a story? Story telling vs business communication.
  • Story Telling Frameworks – Simple but powerful story telling frameworks including 4P’s and SCQA that translate a raw business idea into story format.
  • Tips and tricks – how to put flesh on the bones of the story so that that it will engage the audience and encourage them to take action.

Key Learnings

  1. A portfolio of tools and techniques to add power to your next presentation, keynote or briefing document.
  2. Confidence to share your story and encourage your audience to take action.
  3. Practical application – your own live business message translated into story format.

Venue

Online

Organiser

Australian Marketing Institute (AMI)
Phone
1300 737 445
View Organiser Website