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This masterclass will work through ChatGPT’s features — from basic to advanced — to give you a comprehensive understanding of the scope of what’s possible – what can ChatGPT do.
It will also cover how to use ChatGPT, by crafting an AI Avatar. Marketing is about nudging people to think, feel, or act in a certain way. The more insight you have about those people, the more convincing you can be. Having an AI avatar is like having an on-call focus group. Every year, marketers have more channels to fill, each with a voracious appetite for content. We’ll use ChatGPT to create content, and to repurpose content.
Who Should Attend
Are under pressure to “do more with less”
Want to improve their productivity
Want to use AI copywriting to its full potential
Want to understand the potential of AI copywriting to help them in their work
Need to create volumes of content
Are under pressure to increase conversions
Topics Covered
Talking with ChatGPT
• Understand the GPT models
• How to select the right model for your task
• Setting up
Crafting an AI Avatar
Representing your audience
• Use avatar to further understand audience
• Use avatar to create content
Repurposing Content
• Social media posts
• Break long-form content into multiple posts
Learning Outcomes
Understand the principles of AI copywriting (applicable to all AI copywriters), including the potential and the limitations of AI copywriting
Configure ChatGPT’s options
Prime ChatGPT — setting up an AI copywriter to work at its full potential
Write and layer prompts for the most persuasive results
Build an avatar that can be reused in multiple ways
Use ChatGPT to create content ideas and content quickly and effectively
