Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
Taught by a former Sydney Morning Herald editor, this practical course covers:
• how to tighten copy
• writing strong intros
• connecting paragraphs
• making sure the lead isn’t buried
• structuring copy so it flows well
• writing strong headlines for both print and online
• search engine optimisation (SEO) techniques
• knowing when to change other people’s copy
• grammar and punctuation tips
• maintaining consistency
• fact checking
• proofreading techniques
• using mark-up symbols
• how to manage production flow
• tips on working with writers and designers
• defamation and media law tips.
Only eight places are available to ensure every participant receives personalised attention.
Editing exercises are included throughout the class so you can immediately practise what you’ve learnt.