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eCommerce Fundamentals Masterclass

February 8

There’s a lot of advice, data, case studies and opinions out there about how to do eCommerce well. Sometimes you just need a hand cutting through the noise to find what exactly it is you need to do with your time, budget and resources. This workshop takes the many complexities that exist in the eCommerce landscape today and simplifies them into 6 fundamental pillars.

It aims to help students create an eCommerce Roadmap/Strategy that can be implemented following the workshop, to help drive long term success in-market.

It concludes with a deep dive into the decision-making metrics to pay attention to when analysing performance, and how these can be used to inform an eCommerce Roadmap/longer term strategy.




Australian Marketing Institute (AMI)
1300 737 445
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