Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
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The Future of Marketing In A Cookieless World
July 8, 2021 @ 2:00 pm - 3:00 pm
Selling Simplified (SSG), a global leader in data-driven B2B demand generation,
is thrilled to host a panel discussion on ‘ABM – The Future of Marketing in a Cookieless World’ during the Account-Based Marketing Leaders Virtual Forum APCA 2021, 8 July 2021. The session will touch on the concern many marketers have whereby irrelevant ad content will lead to waste, and that personalization will be lost. Reverting to a “one-to-many” or “spray-and-pray” approach guarantees targeting inefficiencies. Marketers need to begin investing in first-party data and collecting specific personas to prepare. In our panel discussion, learn about the importance of thinking long-term and building market resilience in a world without cookies. A data-driven approach to ABM is a winning strategy now and in the future.
Moderated by SSG’s Managing Director APJ, Darren Brain, together with key industry experts, learn about:
- Implementing a successful ABM strategy
- Investing in first-party data and thinking long-term
- Addressing privacy concerns and data ethics
- Types of ABM & ABM Scaling
- How to get started
