There’s no hiding away from the fact that almost all customers use search engines to research for the products and services they need. As this is the case, marketers and brands benefit significantly when its SEO campaign is in top-notch.
There are two key facets to define your brand success in the long run: off-page and on-page optimisation. Off-Page optimisation involves link building, brand mentions, social media strategies and other strategies that do not involve the website itself.
The other important side is On-Page SEO, which is the strategy to boost the search engine results page (SERP) results through the content and the structure of the website itself. Off-Page factors can fluctuate beyond your control, but On-Page elements are entirely your own doing.
Bear in mind that these constantly evolve but as it stands, we have come up with the most effective ways you can use On-Page optimisation to your benefit.
1. Write Quality Copy
This may be an obvious tip but most often forget that writing good and proper content will drive interest to your website. Bonus points if you enjoy what you write, as the chances are that other people will too.
2. Write More Copy
The old saying says quality over quantity but the more written content you publish, the better your page ranking is on Google. Having said that, post an appropriate number and provide rich content that ventures to the 2000-word mark.
3. Incorporate Multimedia
Engage your visitors and boost your search engine ranking at the same time by incorporating multimedia content, whether it be videos, images or audio files. Adding these attract web browsers and have them stay on your site longer. Not only does this qualitative experience benefit users, but it satisfied Google as well.
4. Tie in Social Media Sharing Buttons
Social media accounts count as an Off-Page optimisation strategy but creating a pathway from your site makes it even more successful. This also allows followers to share the content.
5. Run Keyword Search Analysis
Be on top of your game when it comes to keywords, as you will find value and opportunities by being relevant in your niche. Run your keywords through Google’s Keyword planner software to get as many positive search engine signals as possible.
6. Develop Outbound Links
Try to mention other well-known brands in your niche to show Google that you understand the field you are in. For example, name-drop Nike when writing about favourite running shoes.
7. Focus on Anchor Text
To put it simply, anchor texts are the visible characters or words that hyperlinks show when it links to another document or web page. It often takes form in blue and underlined, but it can differ among websites. For successful on-page optimisation, use simple keywords with high currency as your anchor text to send your visitors to where you can buy your products or services. You should note to use anchor texts sparingly, as overuse can potentially blacklist your brand.
8. Get Visitors to Click on More
Come up with cohesive headlines with an image and sassy descriptions to boost performance and get cut-through on search engines. It’s not a marginal gain but it can really accentuate the click-through rate.
9. Mobile Compatibility
The majority of Aussies are viewing sites on a mobile device, so it’s vital to make your website mobile compatible or you’ll have visitors leaving as soon as they’re on.
10. Increase Page Loading Speed
Patience can run thin on both users and search engines, so make sure you fix items that hamper your speed. It can be easily checked by a simple diagnostics process.
If you want to optimise your site further, check out these other SEO articles:
Davide is Head of Strategy at highly reputable digital marketing agency SEO Shark, where he leads a team of 20 marketers across a portfolio of SME’s multinational clients and several ASX-listed companies such as Optus.
Davide develops digital marketing strategies with big business objectives in mind, as he has 18 years’ experience as an entrepreneur. He has founded and operated companies across Australia and Europe, from a tech start-up which he grew to 15 million subscribers, to an online marketplace services company.
