When it comes to digital marketing, there is absolutely no doubt that it is one of the most useful tools that business owners can use to market their businesses these days. However, some digital marketing campaigns just don’t produce the results that business owners would like them to. But when you know what you are doing the wrong way, it becomes much easier for you to analyze your mistake and come up with a fitting solution.
Avoiding that mistake in the future might lead to more growth, as well as much more successful campaigns for you, your company, and your clients. And now, here are some of the deadliest digital marketing mistakes that you should avoid at all costs!
Not Marketing Your Website
Whether you choose to believe it or not, there are over one billion active websites on the Internet today. With this in mind, it is quite confusing that there are still some people out there who think that when a new website goes live on the Internet, it will somehow market itself. That, of course, is not true at all. If you don’t market your website, it will have little to no traffic, and that is never a good thing. You need to understand that your business website’s marketing is very important for its success.
Setting Unrealistic Goals
One of the most common problems with business website marketing plans is that some of them contain unrealistic goals. For example, if you would like to have 500,000 paid customers in the first year of your website, you are probably going to end up being disappointed. You should never expect an overnight success for a start-up website. Instead, you should set smart goals for your business website that actually make sense based on your business website’s current performance.
Marketing to Anyone and Everyone
There are many companies out there that mistakenly focus all of their attention on the number of visitors when analyzing the traffic to their business websites. But keep in mind that what your website really needs is the right kind of traffic. In other words, your website needs visitors that can actually be converted into customers.
Underestimating Marketing Costs
One of the biggest problems of digital marketing is that there are some people out there who think that it is a free tool. Spending money on a business website and having no budget for marketing that same website can be compared to buying a car and having no money to fill up the gas tank. That being said, you should set aside anywhere from 20% to 50% of your business website’s cost for your business website marketing purposes.
Using Shady Tools
There might be untrustworthy SEO firms out there, it is no secret that there are just as many SEO firms out there that will promise instant results. These SEO firms employ a certain type of method that may give your business website a better position when it comes to certain keywords. But keep in mind that Google spends millions of dollars to prevent cheating, which basically means that they don’t show cheaters any mercy. Although using legitimate, fair techniques requires more time and expense, they will produce better, long-term results.
Not Having the Right Tools
The world of digital marketing can be very complicated sometimes. Hence, it is crucial to have all the right tools when it comes to marketing your business. Wholesale SMS and email marketing are just two of those tools. The best time to send email messages is possibly on Tuesdays and Thursdays. Also, emails that are sent around 1 PM may to bring the best results.
Not Measuring Returns on Marketing
When it comes to marketing your business, neglecting to measure your marketing results is one of the worst mistakes that you can possibly make. How can you know if something is working if you do not measure results? Thus, you should always measure the return on investment of your business marketing efforts.
Ignoring the Competition
Not paying attention to what your competitors are up to is something that you should never do. Monitoring their activities is an excellent way to know what is working, as well as what is not working when it comes to digital marketing strategies. You never know whether or not they are doing something that you have never even heard of, right?
Not Upgrading Your Skills
As a professional, you need to keep yourself informed when it comes to the latest trends in your field. Getting yourself informed about new strategies will help you achieve your business goals. That being said, investing in digital marketing, data analytics, content marketing, and search engine optimization can put you ahead of the competition.
Not Having a Marketing Plan
Having a marketing plan is very important when it comes to your company’s success. Before you spend a single dollar on marketing your business, the very first thing that you need to do is come up with a good marketing plan. A good marketing plan will help you make better decisions when it comes to running your business.
Albert Badalyan is a Business Advisor, Digital Marketing Expert, and the Founder & CEO of Click Digital Marketing Agency. Holding a Ph.D. in Business Organization, he is also a dynamic business professional with proven success in creative strategy, digital marketing, and project management, in both the public and private sectors.
