Marketing strategies evolve each year, and old businesses need to adapt to the current marketing trends to catch new leads and prospects. Digital marketing and eCommerce are now essential for all kinds of companies, so business owners need to do what they can to create an online persona.
There are many online tools marketing teams can use to increase their sales, and AdWords is one of them. Although it’s an excellent resource for marketing teams, not many people outside the marketing niche know how this tool works or how to benefit from it.
Readers looking forward to taking the most advantage they can from AdWords landed on the right page! They should dive into this page to learn seven tips they can use to boost their AdWords campaign.
#1 Focus On Keyword Research
Keyword research may be one of the most essential part of making a successful AdWords campaign since it’s the core of all the strategies people can develop.
The first thing marketing teams should do when starting an AdWords campaign is to add general keywords about what the company does to the AdWords platform. After that, they can follow up with keywords that describe how the company does that and the specific features it offers.
After making that keyword list, AdWords users can add them to the platform’s Keyword Planner to get a wider range of secondary keywords they can use for the campaign. The Keyword Planner also includes statistics on how often people search for those keywords and how beneficial it would be to add them to the keywords list.
#2 Make Compelling Ads
Some things related to the success of a company’s AdWords campaign are not directly related to the features this platform offers. It’s useless to have the perfect features for an AdWords campaign if the ad the platform shows to people are not appealing.
Therefore, marketing teams should invest time and funds into making the most compelling ads they can. If they do that, even if not many people see the ads they make, the people who see them will want to get to their company’s website or hire its products.
#3 Optimize The Company’s Landing Page
Similar to what happens with making compelling ads, companies need to design a modern landing page that gets users interested in the products or services the company offers. Everything in a marketing campaign works together to increase sales, so businesses can’t get any profit from those campaigns if they have excellent ads but subpar landing pages.
Companies should also hire web designers and SEO experts to optimise the business website to rank higher on search engines. Investing in all those things may not show results in a few days, but it can make a company bloom in the mid-term.
#4 Set Goals and Understand the Company’s Target Audience
The first step before starting an AdWords campaign or any kind of marketing strategy is to set a goal for that campaign and analyse the company’s target audience. If the goal of a business’s AdWords campaign is, for example, to get people to know a specific product from that company, all ads should show it.
However, regardless of what a marketing campaign’s goal is, the target audience for that campaign determines how the marketing team should approach customers.
eCommerce marketing examples are often made for younger people since they are the ones who are more prone to use communication channels such as social media platforms and websites.
#5 Take Time For Campaign Testing And Analytics
Developing a successful AdWords campaign is complex, but even if a company profit from the marketing strategies it used, its job is not over yet. Even if an AdWords campaign is successful, it will likely not be perfect, so each company should have some analysts ready to track how the campaign went, the things that went well, and the campaign’s drawbacks.
Doing that allows marketing teams to try different things and test new strategies. Fortunately, AdWords make some analytics features available for its users.
#6 Add Negative Keywords
While most people focus on coming up with keywords that help them reach out to new customers, adding negative keywords to the AdWords platform is also important for the matter. The reason for that is there are some websites or blog posts that companies don’t want to be sponsored in, and those negative keywords prevent their ads from triggering on them.
Adding negative keywords to a company’s AdWords campaign can reduce CPC, boost CTR and ROI, and even get a higher quality score. Regardless of that, marketing teams need to be careful with the number of negative keywords they add to AdWords since including more than the ones they should keep the campaign from getting to the company’s target audience.
#7 Set A Budget
The last tip on this list is to set a budget for the AdWords campaign since it determines how many resources the marketing team has to work and the time the campaign works.
Although business owners need to establish the maximum amount of money they are willing to invest in the AdWords campaign, it’s also recommendable to have a flexible budget they can modify if needed.
Bottom Line Of AdWords
Planning a decent AdWords campaign can bring many benefits to the table, but the only way to find success in that campaign is to have a strong marketing team that helps the company focus on all the things they need to pay attention to.
If you want to learn more about advertising, check out these other Marketing.com.au articles:
James is a seasoned Content Writer at Perth Digital Edge, Western Australia, for ten years with an expertise in blogging, writing creative and technical copy for core marketing copies. Born and brought up in New York, James holds a bachelor’s degree in English Literature. He has worked for industries like IT, software product design and development, Lifestyle, and written some great insights on technologies like Search Engine Marketing, Adwords Campaign Success, Reputation Management, etc. Besides his technical background, he is not very disconnected from the digital in his free time – he loves to binge-watch Netflix.
