Programmatic Pioneers is the only summit bringing together 300+ programmatic marketing & media executives from Asia’s leading advertisers. You’ll get action-packed stories, disruptive strategies, strategic conversations, and connections with top minds at Asia’s most successful brands, agencies and publishers. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways… READ MORE
After iOS14: What’s Working Now In Ecommerce Campaigns
Ecommerce campaigns floundered across the board (and the planet) after Apple’s iOS14 update took effect in April. Standard best-practice structure failed, with media buyers quietly asking each other in industry groups whether any of their training libraries were still valid. Some advertisers are shifting their budget to Android and seeing subsequent rises in costs as… READ MORE
6 Effective Tips For Facebook Ad Campaigns
With more than 2.7 billion users per month, Facebook is a haven for brands looking to thrive on social media. Because here is the thing about the social media platform: While you may assume it is the place where your best friend leaves cryptic comments on your latest selfie, it is also a place for… READ MORE
Broad Match Keywords in Google Ads Are A Mistake
How To Select Keywords A broad match keyword is a word or phrase added to Google Ads that will trigger your ad for anything even vaguely related to that keyword. Google Ads tends to add broad match keywords as the default, they show in your account as a keyword without any punctuation (eg leaf blower… READ MORE
10 Tips To Optimise Facebook Ads That Really Work
Are you hoping to increase returns from your existing Facebook Ads? To get more revenue out of your Facebook ads, you need to make sure that the ads are being delivered to the right audience. Here are some of the best Facebook marketing tips to optimise your ads and get better conversions. Tips To Optimise… READ MORE
Online Marketing Tips for Dentists
Ready to overcome the havoc that the COVID 19 pandemic has wreaked on the dental industry? It’s important to continue to focus on marketing initiatives to build trust and attract new patients during this turbulent time. Here are 9 online marketing for dental tips that will help you reestablish the value of your business amidst… READ MORE
5 Key Suggestions to Prequalify Traffic with PPC Ads
If you have an online business, it’s likely that one of your success indicators is having an increased click-through rate and a high conversion rate, and your business is doing better the higher they are. With this in mind, though you do want to be getting the right people to click through to turn into… READ MORE
What Is Remarketing in Google Ads?
Remarketing in Google Ads (previously known as Google AdWords) is one of the most powerful paid tools you can use for your business. If you’re paying for Google Ads already, you should definitely be running a remarketing campaign. Often called retargeting, remarketing is a way to get in front of people who have already visited… READ MORE
5 High-ROI Marketing Ideas To Promote Your Product On Facebook
A holistic marketing strategy and platform has ensured the income of many brands from their products and kept their audiences updated every single day. Social media has established its credibility in the field of marketing for a particular business’ brand. Notably, Facebook became an on-demand strategy. Many providers will claim that they will use Facebook… READ MORE
SEO: How to Tank Your Ranks Quickly
Succeeding at SEO takes commitment and investment. You will need to invest both money and time and remain committed to the cause even when the results do not match the effort you’re putting in. If you’ve tried optimising a website or blog for SEO, then you know what I’m talking about. SEO can be compared… READ MORE