There is always a lot of buzz around social media. We thought that we’d cut through the hype, get back to basics and check out the raw data for the latest Australian social media statistics and find out what are the most popular platforms being used locally. One of our favourite online resources for Australian… READ MORE
9 Social Networks You May Have Missed
Ok, so you’re right into Facebook, Twitter and LinkedIn and you’re getting in tune with industry blogs and forums. You’ve even got your own YouTube channel and you get alerts from Meetup on the latest local marketing events. But have you been missing something? There are many more social networks that you can use to… READ MORE
6 Ways Social Media Can Help You Get Your Dream Marketing Job
Whether you’re a job seeker or job browsing enthusiast, social media can be your friend and your foe! For many of us, we use social media for both personal and also professional reasons. You might say, ‘I know, I know, I’ve already ‘Googled’ myself and there are no damning search results!’. While that is obviously… READ MORE
What are Social Influence Metrics?
Last week we discussed building your authority. One way in which you can do this it look at your social influence. When you influence someone, you have had an effect on their opinions, attitudes and/or behaviours. For example, you’ve just tried out this fantastic authentic Mexican restaurant in the city that made the best tacos… READ MORE
Top Marketing Trends in 2011
Some years, everything changes. Innovation and rapid technological advances have been known to change the whole face of the marketing industry in one foul swoop. This has been particularly true throughout the naughties, with the ever-advancing avalanche of social media launches. 2011 was not like this. Rather, 2011 saw a plethora of incremental upgrades across… READ MORE
Using Social Media in the Marketing Mix
In 2011, 80% of businesses in America with over 100 employees will use social media marketing. Compared with two years ago, when only 42% of companies were using social media, this is an enormous change (source eMarketer). As more and more people adopt the use of social media in their daily lives, marketers are being… READ MORE
