In the hospitality industry, your online presence is your most valuable marketing asset. When done correctly, your digital activity will help your venue to find new customers and promote repeat business. In order to effectively market your business in the digital space, follow these 7 essential tips for hospitality marketing. 1. Identify Your Target Audience… READ MORE
How an Exit Strategy Can Help Build Your Digital Business
If you’re like most entrepreneurs, your business is your life. Your blood, sweat and toil have turned it into your baby, and all you want is to see it do well. But this, as you know, can be a tremendous challenge, especially if you own a digital business and are operating in the roller coaster… READ MORE
Where Are Small Businesses Spending Their Marketing Dollar in 2017?
As marketing budgets continued to rise throughout 2016, reaching up to 12% of company revenue, the outlook for marketing agencies and those wanting to enter into the online marketing world looks bright. According to the 2016-2017 CMO Spend Survey by Gartner, Larger corporations (those with over $5 billion revenue) are spending over 13% of their… READ MORE
Four Simple Steps For Small Business Marketing
Ask any new business owner that’s just starting out what the most difficult part of their business is and they’ll probably say marketing. It’s so difficult these days to reach and retain customers. Yes, marketing a new business can be a very time consuming and a costly challenge, but there are many things you can… READ MORE
Implementing a Social Media Policy
Whilst social media provides many opportunities for businesses, some businesses are potentially unaware or seem to have forgotten the need to have a robust social media policy in place to assist employees and protect the company’s brand online. Stephen Duggan, CEO of Social Media Engagement Co, shared with us an article he wrote on this… READ MORE
A Step-By-Step Guide to Marketing Budget Plans
Regardless of whether you own a small business or are the managing director of a multi-million dollar corporation, marketing is vital to the growth and profitably of your business. The problem is, many businesses still don’t allocate adequate resources to marketing, or even worse, spend their marketing budget haphazardly. Many businesses, particularly start-up business, make… READ MORE
A Guide to Using Yelp for Australian Businesses
We all know that word of mouth is a powerful thing and in today’s social media savvy world, businesses are relying on it more heavily to generate new business. Local search is fast becoming a game changer for local business and with online consumer reviews becoming more popular, it’s not surprising that Yelp decided to… READ MORE