Are you lucky enough to have conquered the domestic market? Thinking about going global, taking over the world? Before you embark on world domination, have a quick read of our… READ MORE
Core Marketing Concepts Refresher: SWOT Analysis
I know, I know. You’ve been waiting with bated breath all week for the next riveting instalment in our core marketing concepts series. Well, take a breath. There’s no need… READ MORE
Protecting Your Brand
Having a business/company name or a domain name, doesn’t give you proprietary rights over your brand’s greatest asset. What this means is that someone else can use or even trademark… READ MORE
Outsourcing Is Not Just For Global Companies
Last week the web was buzzing with news about “Bob” who was caught outsourcing his job to China and paying someone less than a fifth of his salary to get… READ MORE
Using Social Media in the Marketing Mix
In 2011, 80% of businesses in America with over 100 employees will use social media marketing. Compared with two years ago, when only 42% of companies were using social media,… READ MORE