Don’t get hung up on fluctuating results in your search rankings. There are many causes for this. Good SEO is a marathon, not a sprint. Originally published in 2014, this… READ MORE
Creativa’s Greatest Ever Practical Guide to YouTube Optimization
YouTube is not just for watching music videos, or cutesy-pie cat clips anymore. YouTube is now an integral part of the marketing mix. To make the most of YouTube, and… READ MORE
Anatomy Of A Google Results Page – Part 2
Once you understand the components of a Google search results page, it is time to find out how these websites get there in the first place. Only after you have… READ MORE
Anatomy Of A Google Results Page – Part 1
Successful search engine optimisation requires an understanding of how Google works. If you want your site to achieve a high ranking, it is crucial to first familiarise yourself with the… READ MORE
Agency or In-House? Why SEO services should be left to the experts.
When it comes to e-commerce, there’s much debate about whether outsourcing SEO services offers actual return on investment. Is an SEO agency really worth it? Search Engine Optimisation is one… READ MORE
Who Knew Insurance was so Expensive: Topping Google AdWords Cost-Per-Click List for 2011
So, by now, we all know what Google AdWords are, right? For those of you that have had your heads buried in the sand for the last 10 years or… READ MORE