Building an SEO strategy in 2025 doesn’t need to be complicated. In fact, by focusing on the fundamentals like keyword research, competitor analysis, content creation, and link building, businesses can… READ MORE
“Your Money Your Life” – YMYL SEO
It’s been a challenging few years for SEO – whether it’s the introduction of Google’s AI Overviews rollout or the sheer volume of algorithm updates we’ve had to contend with, it’s… READ MORE
Marketing.com.au’s Top 10 Articles in 2024
Marketing.com.au has been a strong Australian marketing resource since 2011! We have been committed to providing our readers with regular updates on the latest events, news, and resources relating to… READ MORE
What Is The “Helpful Content” Update According To Google?
Did last September’s Helpful Content Update from Google feel not so helpful for your website? I’ve heard from many people who saw a drop in their organic search results and site… READ MORE
What Is A Sitemap & How To Submit It To Search Engines
If you’re just getting started with SEO you might have heard the term “sitemap” and be wondering what a sitemap or an xml.sitemap is and why they are important for… READ MORE
Trailblazing Digital Marketing Strategies For Success
In today’s hyper-connected world, where technology is advancing at an unprecedented pace, businesses are presented with both remarkable opportunities and daunting challenges. The digital frontier offers a vast landscape for… READ MORE
How To Avoid The Biggest SEO Mistakes
Having a Search Engine Optimisation strategy is a must for nearly every business. Research shows that 57% of businesses don’t have an SEO plan in place, leaving them at a… READ MORE
The Importance Of Meta Descriptions for SEO
Meta descriptions are an important aspect of SEO. Knowing how to use them can improve the results of your digital marketing efforts, especially if your website already has good SEO… READ MORE
How to Achieve SEO Results for a Brand New Website
SEO needs to be something that you strategize and implement from the very beginning of a new website or online business. Doing so, you can create a website that performs… READ MORE
Clever Content Optimisation Tactics Necessary to Avoid Common SEO Mistakes
The importance of SEO in today’s global market is clear to everyone. For the marketing department, it is arguably the most important aspect of their job. Not only does SEO… READ MORE